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Follow on Google News | Introducing Grassroots Connect 2015: A New Platform for Excellence in Outdoor Specialty RetailBy: Grassroots Outdoor Alliance The inaugural Grassroots Connect takes place November 11-13, 2015, in Knoxville, Tenn., and is far more than an early buying trade show. While the event will serve as an efficient and intimate platform for buyers to build a powerful store presentation, Grassroots Connect is also about creating the future of outdoor specialty retail. The fact that Grassroots Connect is taking place in the original gathering place for the outdoor industry – Knoxville, Tenn. – is intentional. The event is designed to create a new success blueprint for independent specialty outdoor retailers during an important juncture in the evolution of the outdoor active lifestyle industries. “Specialty retail is in a critical window of evolution and with that evolution comes incredible opportunity for our membership,” Grassroots Connect is an invitation-only event for premier outdoor brands and independent specialty retailers. Over 70 of the industries leading brands will be represented, including: Patagonia, The North Face, Under Armor, Ibex, Darn Tough and Hydro Flask. Through Grassroots Connect, these select vendors will have one-on-one time with more than 80 of the leading independent outdoor specialty retailers in the United States. Invitations were extended to brands based on significance of business already done with Grassroots member retailers, and invitations to non-member retailers is based on fit with the independent, specialty focus of the group. "We’re an independent specialty outdoor retail store based in Telluride, Colorado, and this will be our first year attending Grassroots Connect," said Erik Dalton, owner of Jagged Edge Telluride (http://www.jagged- About Grassroots Outdoor Alliance Grassroots Outdoor Alliance unites 55 independent outdoor retailers with over 100 doors in 30 states, as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at www.GrassrootsOutdoors.com. End
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