Girl Empowerment Lifestyle Apparel Line, IALAC WORLD, Cuts From the Pack and Fills the Void That Exists in the Apparel Market

IALAC WORLD puts dignity into threads and gratitude into attitude with its cool apparel and art designs by young artists.
LOS ANGELES - Sept. 17, 2015 - PRLog -- IALAC WORLD makes socially responsible clothing and accessories known as 'dignity threads'. They have an online store that showcases cool clothing designed by young artists and each piece shouts out a positive affirmation. The company's mission is to elevate positive thinking and invite young women into a world of empowerment!

Clinical psychologist, Valerie Rock of La Jolla, California sees tremendous value in the IALAC WORLD project. “Just imagine a world where girls are free from negative messaging and proud of their unique contributions. I think it is our responsibility as a society to promote positive social change. IALAC WORLD sends a much needed and powerful message to young women of this generation.” How girls see themselves is vital to their well-being and success. IALAC WORLD believes that exposing girls to positive affirmations about themselves is critical to building self-esteem and ultimately a joyful, fulfilling life. Words are powerful and what girls say about themselves can change their course.

It is well known that many girls around the world suffer from low self-esteem. The statistics proving this point are staggering. Once low self-esteem is formed negative messages permeate every thought and result in self-defeating behavior. 7 in 10 girls believe they are not good enough or don't measure up in some way, including looks, performance in school and relationships with friends and family. Girls who possess high self-esteem are less likely to engage in negative acts and are more likely to perform better in school.

IALAC WORLD was conceived from founder Charmaine Winslow's passion to elevate positive thinking and empower not only her own kids, but young women around the globe with the tools needed to help them be confident and strong. Winslow made the commitment to follow her passion. "I wanted to create a company in which its sole purpose is to empower young women by showcasing their own art and affirmations on really cool clothing and accessories." She knew immediately that her efforts would draw upon the acronym, IALAC (I Am Lovable and Capable), which was coined 25 years ago by world-renowned professor of education, Dr. Sidney B. Simon. With her sights firmly set, IALAC WORLD was conceived.

Moreover, Winslow takes empowerment a step further and gives young creative, out-of-the-box thinkers from around the world who specialize in fashion design, visual arts, photography, videography and social media the opportunity to showcase their talents. "The passion these young creatives have put behind building the IALAC WORLD brand has far exceeded my expectations and has further solidified my desire to drive IALAC WORLD forward.” Her young team will help coalesce a movement of positivity and self-affirmation that is sorely lacking in today’s society. Winslow states, “I have seen many apparel and accessory companies market messages of insolence: “You Can’t Sit With Us,” “Live Fast, Die Young,” and “Good Girl Gone Bad” just to name a few. IALAC WORLD cuts from the pack and fills the void that exists in the apparel market. Our tees are inspiring AND creative AND catchy AND cool! Gratitude is My Attitude, I Am the Change I See in the World, and I am Free to Live My Dreams – just to name a few."

So how does this company work? Girls connect with IALAC WORLD's positive messaging via interactive social media platforms and website to build brand awareness through advocate and influencer marketing. The power of peer influence cannot be underestimated, and for this reason IALAC WORLD will promote its messaging to young women leveraging their ability to positively influence themselves and their peers. The outcome, girls exude confidence by wearing their affirmation-art-apparel and accessories like a badge of honor to empower not only themselves but also girls around them.

Last but not least, Winslow is equally as passionate about reaping what she sows. IALAC WORLD is a giving company. IALAC WORLD's efforts will prioritize giving visual and performing arts grants to less fortunate children around the globe who want to pursue their own artistic dreams and talents.

IALAC WORLD will launch its first Indiegogo crowd funding campaign on Monday September 21. You can find this campaign at http://igg.me/at/Iamlovable or http://www.indiegogo.com/project/preview/e3fbc58e. Visit their website at http://www.ialacworld.com/.

Indiegogo video:

https://www.youtube.com/watch?v=wR4hpMNJ8xQ



Contact
IALAC WORLD, LLC
charmaine@ialacworld.com
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