Ashley Russo to Host American Heart Association’s “Pursenalities” Auction

BETHLEHEM, Pa. - Sept. 16, 2015 - PRLog -- Ashley Russo, Emmy® award winning executive producer and host of The PEAK TV, will emcee the American Heart Association - Great Rivers Affiliate’s Go Red for Women “Pursenalities” Auction.  The event will be held on September 17^th at the Renaissance Allentown Hotel, 5:30 – 7:30 PM. The event benefits the Lehigh Valley’s Go Red for Women campaign, whose mission is to build healthier lives, free of cardiovascular diseases and stroke.

“Women are at risk just as much as men are when it comes to heart disease and stroke.  We, as women, must educate ourselves on risks and prevention,” said Ashley Russo commenting on the importance of the American Heart Association’s Go Red for Women’s mission. “Being aware and working together to ensure that all women know the risk factors is key to aiding in the prevention heart disease and stroke.”   Ms. Russo is an American Heart Association Circle of Red Member.

Michael Kohrs, Coach and Calvin Klein bags donated by more than 35 local women business and community leaders will be up for auction to the highest bidder. Proceeds from the event will benefit the American Heart Association, Lehigh Valley and will kick off the 2015 Go Red for Women campaign, which culminates with the annual Go Red for Women Luncheon, set for Thursday, May 12, 2016 at Renaissance Allentown Hotel.   For more information, visit www.GoRedforWomen.org

About Ashley Russo

Ashley Russo is an Emmy® Award winning Executive Producer and President of ASR Media Productions ~ creators and producers of meaningful media including The PEAK TV, Roey’s Paintbox, Fireflies Musical Yoga, and Science Time, a co-production with PBS39.  Russo, who also hosts The PEAK TV, was honored as a 2013 "Woman of Style" by Lehigh Valley Style magazine, named one of Lehigh Valley Business magazine's "25 Women of Influence" in 2014, and is a three–time Mid-Atlantic Emmy nominee, receiving a statue in 2013.  Russo’s commitment to the community is evidenced by her active involvement as a board member of United Way of the Greater Lehigh Valley, the Greater Lehigh Valley Chamber of Commerce Non-Profit and Business Partners Council, Wildlands Conservancy, The Auxiliary of St. Luke’s Hospital, One Saturday Program, as well as a committee member for Lehigh Valley Food and Wine Festival benefiting Northampton Community College, and Equi-librium Derby Day.

About ASR Media Productions

ASR Media Productions, creators of meaningful media such as Emmy® award winning The PEAK TV, Lehigh Valley’s premier lifestyle program airing locally on WFMZ - Channel 69 and nationally on DrTV.  Other productions include Roey’s Paintbox – Art is for Everyone, Fireflies Yoga for Kids, and Science Time, all airing on PBS39.  ASR Media Productions specializes in video and television production services, creative direction and writing, documentary story telling, commercial concept and development, event recaps, and media training as well as marketing and social media placement that complement and enhance a company’s existing efforts.   ASR Media assists in the development of effective strategies for creating relationships between businesses and their key audiences.  Each customized project is designed to meet our client’s immediate and long-term goals.  www.asrmediaproductions.com