Attn:Retailers: Here is some Holiday Season Advertising Math that can help you make a lot more money

Sept. 15, 2015 - PRLog -- THE NEXT FEW MONTHS IN BUSINESS ARE MAKE OR BREAK MONTHS FOR MANY KINDS OF BUSINESSES!

SO HOW CAN BUSINESSES MAKE THEIR ADVERTISING AND MARKETING MUCH MORE EFFECTIVE?

Here are some of the marketing questions that businesses are taking a look at right now...questions like...

*How much should they spend on Halloween advertising?

*How much should they spend on Thanksgiving advertising?

*How much should they spend before Christmas?

*How much should they spend on promotion for After Christmas Sales?

*How much should they spend on January Clearance Sale advertising?

AND HOW, WHEN AND WHERE SHOULD THEY SPEND IT?

*Which media should they increase, and by how much?

*Which media can they decrease and by how much?

(PLUS...HOW MUCH MONEY SHOULD THEY SPEND ON ADVERTISING WITH YOUR COMPANY? ...And when can your sales staff set up an appointment with them to talk about this right now? Maybe after they see a story about this?)

The answers may be different for each and every business, but there is some universal math that every business needs to know about whenever they are planning and placing and analyzing their advertising.

It's math that can help all kinds of businesses plan their advertising much more effectively and much more efficiently.

The math was developed by Robert Barrows, President of R.M. Barrows Advertising & Public Relations, in San Mateo, California, and he calls the math "The Barrows Popularity Factor."

"The math is extremely easy to use and all kinds of businesses can use the math to help them make a lot more money," says Barrows.

"The beauty of the math is that it actually lets you quantify the relationship between your advertising and sales, says Barrows.  And you can use the math to help you test and compare the results of different advertising media, different advertising copy and even entire campaigns. The math will also give you more of the information you need to make key marketing decisions with far less risk, and it can help you increase your sales, increase your profit and decrease your risk."

THE REASON THE MATH WORKS IS VERY SIMPLE:

The Barrows Popularity Factor reduces the relationship between advertising and sales to its lowest possible common denominator...namely: "How much did you sell? (divided by)/How much did you Advertise?" (But the key is this...Don't do the math in dollars, do the math in units per gross impressions.)

In mathematical terms, the formula looks like this:

The Barrows Popularity Factor=How much did you sell? (in units) divided by/How much did you Advertise? (in gross impressions)

The answer you get is a rate of return on gross impressions. (Gross impressions is the number of ads multiplied by the audience per ad.)

"Once you can quantify your rate of return on gross impressions, then you can start using some additional math to help you determine the best way to spend your advertising budget," according to Barrows.

The math and how to use it are explained in a booklet called "The Barrows Popularity Factor" which you can download for $4.95 at www.barrows.com/bpfinfo.html.

You can read the whole booklet in about an hour, and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator.

"So, if you are trying to figure out the best ways to spend your advertising budget during the next five months, from Halloween through Thanksgiving, through Christmas, through After Christmas and through January Clearance Sale advertising, and all throughout the year, the best place to start would be to start using this math to help you test and compare the results of your past and current advertising. The math will help you take a lot of the guesswork out of your advertising because it will give you cold, hard numbers directly related to your advertising and sales" says Barrows.

"PLUS, the math is universal and effective, and as they say in advertising..."It really works!"

For more information, contact Robert Barrows at R.M. Barrows Advertising & Public Relations in San Mateo, California at 650-344-4405.