For Advertising Week (9/28-10/2/15): The Secret to Measuring The Effectiveness of Advertising is

This is about some easy to use advertising math that can help all kinds of businesses make a lot more money. The math is called "The Barrows Popularity Factor." You can read more about it at www.barrows.com
 
 
Essential Advertising Math: Download the ebook for $4.95 at www.barrows.com
Essential Advertising Math: Download the ebook for $4.95 at www.barrows.com
SAN MATEO, Calif. - Sept. 14, 2015 - PRLog -- FOR ADVERTISING WEEK (9/28-10/2/15): THE SECRET TO MEASURING THE EFFECTIVENESS OF YOUR ADVERTISING IS SOME VERY EASY-TO-USE ADVERTISING MATH THAT CAN HELP ALL KINDS OF BUSINESSES MAKE A LOT MORE MONEY...

...SO...WHAT IS THE BEST WAY TO DETERMINE THE BEST WAY TO SPEND YOUR ADVERTISING BUDGET?

Whenever businesses are trying to figure out the best way to spend their advertising budget, there is some very simple math they can use to help them take a lot of the guesswork out of their advertising. The math was developed by Robert Barrows, President of R.M. Barrows Advertising & Public Relations in San Mateo, California, and he calls the math "The Barrows Popularity Factor."

"The Barrows Popularity Factor is a very simple equation that actually lets you quantify the relationship between your advertising and sales, says Barrows, and when you use the math, it will give you more of the information you need to make key marketing decisions with far less risk. Businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk."

THE REASON THE MATH WORKS IS VERY SIMPLE:

The Barrows Popularity Factor reduces the relationship between advertising and sales to its lowest possible common denominator...namely: How much did you sell?(divided by)/How much did you advertise? (But don't do the math in dollars, do it in units per gross impressions.)

In mathematical terms, the formula looks like this:

The Barrows Popularity Factor=How much did you sell (in units) divided by/How much did you advertise (in gross impressions)

The answer you get is a rate of return on gross impressions. (Gross impressions is the number of ads multiplied by the audience per ad.)

"Once you can quantify your rate of return on gross impressions, then you can start using some additional math to help you determine the best way to spend your advertising budget," according to Barrows. The math will let you test and compare and analyze the effectiveness of different advertising copy and different advertising media, better, faster, and less expensively, and it can help you make much better advertising decisions starting immediately," says Barrows.

The math and how to use it are explained in a booklet called "The Barrows Popularity Factor" which you can download for $4.95 at www.barrows.com.

(Please note: Media companies can also use this math to work with their clients to help them make their advertising campaigns much more effective, and media companies can also use this math to help them make their own advertising campaigns much more effective.)

ANOTHER THING THAT MEDIA COMPANIES WILL BE FACING DURING ADVERTISING WEEK, AND DURING EVERY WEEK OF THE COMING YEARS,  IS FIERCE COMPETITION FROM SOME OF THE GIANT INTERNET COMPANIES, ON BOTH A LOCAL BASIS AND A NATIONAL BASIS...

"The whole media business has been changing dramatically over the past decade, and there is now even more competition for every advertising dollar out there," says Barrows. Some of the things that media companies can do to help them generate a lot more business is to develop new kinds of content and promotion that could help them increase their advertising revenues very quickly and very substantially.

Along these lines, Barrows has developed six proposals for projects and promotions that could produce very substantial revenues, very quickly.

HERE IS AN OVERVIEW OF THE SCOPE OF THESE PROPOSALS:

1) All six of these proposals could help generate tremendous revenues for newspapers.

2) Four of these proposals could also help generate tremendous revenues for broadcasting companies and the internet divisions of media companies.

3) Two of these projects could generate substantial and ongoing revenues for internet media companies and the internet divisions of media companies.

4) Two of these proposals are for promotions that could generate tremendous advertising revenues during the weeks preceding celebrations like Halloween and Valentines Day.

5) One of these proposals could help generate tremendous revenues for book publishing companies of things like cookbooks, nature book and how-to books as well as for newspaper companies.

6) And one of these proposals is for a promotion that could help generate a tremendous amount of new business for all kinds of media companies, starting immediately.

"Plus, all of these projects and promotions are designed to be easy to set up, easy to produce, easy to promote and easy to sell," says Barrows, and there won't be a lot of overhead involved so each of these projects could become extremely profitable."

Companies that would be interested in taking a look at these proposals should contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 650-344-4405.

SO...DURING ADVERTISING WEEK..."One thing that businesses of all kinds should take a look at is the math in The Barrows Popularity Factor," says Barrows. "The math will give them more of the information they need to help them make key marketing decisions with far less risk.

And...some of the things that media companies should take a look at during Advertising Week are some of these proposals for projects and promotions that could help them generate a lot more advertising revenue very quickly and very substantially."

For more information, contact Robert Barrows at 650-344-4405.

Contact
Robert Barrows
barrows@barrows.com
650-344-4405
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