'Fail' new social media marketing eBook tells readers

BIRMINGHAM, U.K. - Sept. 10, 2015 - PRLog -- Failing at social media is the best way for organisations and professionals to learn how to be more effective at digital marketing, according to a new book released today.

'Learning to Fail: 5 rules for using social media in higher education' looks features interviews with experts from Birmingham City University, BuzzFeed, Aston University, Sprout Social and Pickle Jar Communications, and may be essential reading for anyone interested in using social media as a marketing tool within a university.

Author David Luke Allen says:

"In my day job, I often train staff at Birmingham City University how to blog and use social media to promote or support their professional persona, project or course. Despite everyone usually knowing the basics (and sometimes much more) of social media, there always seems to be something holding some people back from truly ‘getting it.’ That ‘something’ seems to be fear; ‘what if something I say gets taken out of context?’ ‘What if someone trolls me?’ ‘What if we don’t have loads of followers straight away?’

"Whether you’re an experienced marketing professional looking to understand and use digital marketing more effectively, or an academic looking to use social media to support your course, this eBook is about learning to not be afraid of experimentation and making the odd mistake online, to take risks and to understand the constantly shifting way student audiences communicate."

The eBook is available on a pay-what-you-want scale from LeanPub at http://leanpub.com/learningtofail, or from the Kindle Store at: http://www.amazon.co.uk/Learning-Fail-social-higher-educa...