Online Ordering Commissions Take a Bite Out of Restaurant Profits, Restaurants Embrace Ideal Menus

MIDDLETOWN, N.J. - Sept. 8, 2015 - PRLog -- The U.S. restaurant takeout business generates about $70 billion a year in sales, and online ordering, driven by the demands of consumers, continues to rise in popularity. Online ordering gives consumers a convenient way to place pick up or delivery orders, and helps restaurants increase sales, as well as cut back on phone calls during peak hours.  Ideal Menus, (IdealMenus.com), led by Scott Feinman, CEO, has been helping restaurants with branding and marketing since 2009, and currently manages the websites and online ordering systems of hundreds of restaurants nationwide.

Online ordering portals, similar to shopping malls, host many restaurants on a single site, and charge restaurants a hefty commission (12%-15%) on every order they process.  These sites have become popular with consumers, and many restaurants view them as an easy and low risk solution to capturing online ordering business, considered by many, to be a “new revenue stream.”  Initially, restaurants are usually pleased with the new (or increased) online ordering business, but as online sales grow, so do the commissions and fees, which have a direct impact on a restaurant’s bottom line.  Hundreds of restaurant operators, frustrated by the commission based model, have already embraced Ideal Menus easy to use, custom designed, commission free online ordering system

Ideal Menus system operates on a no contract, $59 monthly service fee, regardless of the volume of orders a restaurant receives.  For example, a restaurant that has online sales of $10,000 per month, on average, would save $15,000 per year capturing those sales on their own system vs. a portal.  These savings could be used to further promote and market a restaurant’s own brand instead of sending them to a web portal that uses special offers and discounts to lure loyal restaurant patrons to competitors.

Another advantage a restaurant has by managing their own online ordering is how quickly they get paid.  Most web portals handle customer payments themselves, and issue checks only once a month, which can put serious pressure on managing cash flow.  Orders placed directly on a restaurants online ordering system, gets them paid as quickly as a call in order, through an online payment gateway that conveniently deposits the payment into to the restaurant’s account, or by collecting cash at time of pickup or delivery.

When it comes to online ordering, a restaurant can have it’s cake and eat it too, by maintaining a presence on web portals, as well as offering their own system which gives their customers the convenience of ordering online, without the middleman.

To learn more about how Ideal Menus can eliminate commissions and put you back in control vist

www.IdealMenus.com

908-692-1252

Scott@idealmenus.com