FabFurnish.com evolves into a content-driven platform for curated home products

GURGAON, India - Sept. 7, 2015 - PRLog -- New Delhi, September 7, 2015: FabFurnish.com, India’s leading online home store and design website has evolved its brand strategy. From being a frontrunner in the online home decor and furniture retail space, it has now evolved itself into a content-driven platform for discovery and sale of curated home products.

Ankita Dabas, Co-Founder, Fabfurnish.com said, “We are about to bring a change in the way people shop for their homes. We continue to focus on retailing best-in-class products while bringing about a change in the way we communicate with our users. We are the top most organically searched online furniture website; gathering nearly a million views per week. Our research indicates that more and more Indians are searching for home and interior design which is why we are now pioneering curated home concepts to tie our comprehensive product catalogues with inspiration. With respect to revenues, the new strategy will have an incremental effect. We expect to close the year at INR 500 cr.”

FabFurnish.com has roped in category influencers as well as fostered collaborations with top interior designers. Besides showcasing the work of some of India’s finest design artists and creators, FabFurnish.com is driving engagement through referral programmes, content partnerships and product listings. It will engage with users on a weekly basis through feature stories, curated brand shops and designer shops. FabFurnish.com has also beefed up its content, design, marketing and technology teams.

“We have roped in interior designer, Aprajita Suri Davar and senior creative director Tanuj Ahuja, both well-known names in the Design community. We will soon be filling up key positions of CTO and Marketing Manager. As of now, we have hired 15 employees across Marketing, Content and Design verticals. This count will go up to additional 20 before the end of this calendar year,” added Dabas.

With a product portfolio that includes an assortment of over 1,00,000 items, FabFurnish.com is appropriately placed to offer compelling content, versatile redecorating ideas and an exciting discovery experience. While it is already in the moderate to premium segment, its focus will continue to expand the catalog of products in both the segments, besides introducing more international brands on its platform. Before the end of the year, FabFurnish.com will add services such as designer-on-call and user-friendly 3D visualization features to its existing bouquet of offerings.

Get inspired with FabDesigns -> http://www.fabfurnish.com/design-inspiration/

About FabFurnish.com

FabFurnish.com is India’s leading online home furnishing & design website. FabFurnish.com has been a pioneer in the field of online home furnishing retail. We are now at the forefront of launching a content based online platform for discovery and retail of curated home furnishing in India.

FabFurnish.com offers a wide, international-quality product portfolio in affordable and premium range comprising an assortment of one lac versatile home furniture, furnishings and décor products.

Catering to the urban and aspirational consumer, FabFurnish.com is driven by a bunch of energetic and multifaceted individuals with a zealous eye for everything home!