AFS Technologies Named as Representative Vendor - Gartner Market Guide on Trade Promotion Management

PHOENIX - Sept. 3, 2015 - PRLog -- Phoenix, AZ – September 3, 2015 – AFS Technologies (http://www.afsi.com/), aleading global provider of software and services purpose-built for consumer goods companies, today announced the company has been recognized in Gartner’s 2015 Market Guide for Trade Promotion Management and Optimization[1] as a Representative Vendor. The report is designed to profile the TPM and TPO marketplace, and the representative vendors in it, to help consumer goods companies use technology to better manage trade promotion spend.

According to Gartner, “Consumer goods manufacturers spend upward of 25% of revenue on trade promotions – and more each year. Better visibility, analysis and collaboration with retailers are required to combat this trend.” The report goes on to state, “TPM is fully mature as a technology,with multiple solutions for any given geography, and the resulting transparency and improved efficiency in business processes are well worth the investment.”

With AFS Technologies and its recently upgraded AFS Trade Promotion Management Retail (https://www.afsi.com/solutions/afs-tpm-retail/) (TPM Retail) solution, consumer goods companies can take a strategic approach to trade spend management, including scenario planning, and improve time to value. A closed-loop system across corporate planning, account planning, settlements and analysis, AFS TPM Retail often helps customers to increase net revenue by 5% or more through increased visibility into the right tactics. It is also the only solution that enables customers to manage direct, indirect and consumer sales and capture indirect plan volume spending and update against an indirect plan.

Updated three times a year, the recent upgrade features an enhanced interactive graphical trade calendar enabling users to benefit from one single portal and visual display for annual planning, including what-if draft promotions that can easily become ‘real’ promotions with a simple click of a mouse. To learn more about the latest solution improvements see our recent press release (http://www.afsi.com/afs-technologies-unveils-latest-upgra...).

“Our organization is committed to helping consumer goods companies gain visibility to drive productivity and profitability thought out the entire value chain,” said Chris Than-Win, General Manager, AFS Trade Promotion Management. “We are thrilled to be recognized for our efforts to improve the user experience and deliver on the needs of our global customer base.”

[1]Gartner, Inc., “Market Guide for Trade Promotion Management and Optimization,” Dale Hagemeyer, August 10, 2015.

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About AFS Technologies
AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. We are committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,300 customers of all sizes in over 50 countries around the world. The AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

To learn more about AFS, visit www.afsi.com.

Media Contact:
Jenna Beck
VP of Global Marketing, AFS Technologies
jenna.beck@afsi.com
+1 602-424-8770