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Follow on Google News | Online Retail Is Gaining Momentum in VietnamAccording to the findings of the new report by Hamburg-based secondary market research company yStats.com, titled “Vietnam B2C E-Commerce Market 2015”, online retail in this country is catching on.
Social commerce is one of the most important trends in the online shopping market in Vietnam. Close to 90% of online buyers of fashion products made at least one online purchase from this category via Facebook. The shopping orders of items displayed via this social network are accepted via Facebook messages and phone calls, and paid for mostly by cash on delivery. With smartphone ownership increasing, M-Commerce is also becoming a trend. In 2014, a popular online shopping portal in Vietnam, Sendo.vn, received funding from Japanese investors in order to launch a smartphone shopping website. Other leading players on the emerging online shopping market in Vietnam include online retailer and marketplace Lazada.vn, Vatgia.com’s marketplace, online classifieds websites such as 5giay.vn and Chotot.vn, and electronics merchant Mobile World JSC with its online store Thegioididong.com. As B2C E-Commerce in Vietnam grows, more companies, including local and foreign players, are entering the market and rivalry is intensifying. Press Contact: yStats.com GmbH & Co. KG Behringstrasse 28a, D-22765 Hamburg Phone: +49 (0)40 - 39 90 68 50 Fax: +49 (0)40 - 39 90 68 51 E-Mail: press@ystats.com End
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