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Follow on Google News | Local Radio Stations Merge to Form Coastal Media PartnersNew Organization Offers Variety of Formats and Covers Northern Massachusetts, NH, & Maine
By: Coastal Media Partners Port Broadcasting’ “There is a great deal of synergy in this merger. All of the stations are very community-focused but offer different brands to attract different demographics. The overall radio signal footprint spans geographies to reach a population of just over 2 million people,” explained Port Broadcasting Owner and Operations Manager Pete Falconi. This makes Coastal Media Partners one of the largest locally owned and managed media groups in New England. Aruba Capital’s Andy Hartmann, owner of WXEX, notes that advertisers will benefit greatly. “Local businesses can target local listeners from the North Shore of Massachusetts up the coast to Portland, ME by working with one regional broadcaster that offers reasonable rates,” he said. “Consumers today want to support local – whether it is shopping, eating or listening local. Together, we serve the towns and cities where we live and work by providing news, information and entertainment, along with contributing to the regional economy.” Garrison City Broadcasting, a family-owned and operated company that owns WTSN AM 1270 news, talk and sports and WBYY FM 98.7 The Bay adult contemporary music, are part of the fabric of Southern New Hampshire. WTSN broadcasts major sports like the Bruins, Celtics and Yankees, as well as live high school events. “After 30 years of being independent radio station owners, our family is delighted to form a partnership with three radio veterans who understand the importance of providing our listeners with local programming, news and sports,” said Susan Demers Weigold, Senior Vice President, Garrison City Broadcasting, “Our niche is to keep our stations community based. We can expand on community service and provide businesses with creative advertising opportunities that reach across three states on six stations.” The merger will take place immediately. Coastal Media Partners is expected to benefit by the knowledge and expertise of the combined staff. “We look forward to working together to create tremendous local radio opportunities and programming,” Brad Murray of JBMedia provided merger advisory services to Port Broadcasting for this transaction. End
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