NABCA Releases Control States Nine-Liter Spirits Sales for July

ALEXANDRIA, Va. - Aug. 27, 2015 - PRLog -- During July, sales of nine-liter cases of spirits in the control states grew at 4.2% compared to same period sales last year. Rolling-twelve month volumes grew at 2.7%, nearly flat with June’s 2.8%. Alabama, Idaho, Montgomery County Maryland, Michigan, North Carolina, New Hampshire, Ohio, Oregon, Virginia, Vermont, and West Virginia reported monthly growth rates exceeding their twelve month trends. Year-to-Date nine-liter spirits case sales are up 2.9%.

Control state spirits shelf dollars grew at 7.6% during July while trending at 5.4% during the past twelve months. Alabama, Idaho, Montgomery County Maryland, Michigan, North Carolina, New Hampshire, Ohio, Oregon, Virginia, Vermont, and West Virginia reported growth rates exceeding their twelve month trends. Year-to-date shelf dollars have grown 5.5%.

Price/Mix for July is 3.2%, up smartly from June’s 2.0%.

During July, Irish Whiskey, with 1.0% share of the control states spirits market, was the fastest growing category with 21.4% reported and a twelve month trend of 13.9%. Vodka, with 35% share, grew during the same periods at 3.4% and 2.0%. Of note is the Brand/Cognac category growing at 16.4% during July and trending at 9.1% during the past twelve months. Brandy/Cognac, Canadian Whiskey, Cocktails, Domestic Whiskey, Gin, Irish Whiskey, Rum, Scotch, Tequila, and Vodka grew at rates exceeding their twelve-month trends.

July’s nine-liter wine case sales growth rate was 0.6%. Pennsylvania, New Hampshire, Utah, Mississippi, Montgomery County Maryland, and Wyoming reported 2.3%, -2.2%, 3.0%, -4.8%, 0.4%, and 0.8%, respectively. Rolling-twelve month wine volume growth was 1.3%, mirroring June’s reported 1.3% growth.