2.5 Billion & Counting For FCA Chrysler YouTube

CLARKSVILLE, Tenn. - Aug. 26, 2015 - PRLog -- The Dodge brand partnership with Atlantic Records/”Furious 7: Original Motion Picture Soundtrack” music videos SHATTERS SUMMER viewing records with “See You Again” video (Wiz Khalifa ft. Charlie Puth), including Dodge Charger, Dodge Challenger Hellcat, Dodge Dart and Dodge Viper with more than 860,500,000 official YouTube views and growing

Under its partnerships with Warner Music Group, Universal Music Group and Sony Music, and their respective labels/divisions, FCA US has collaborated with the music WORLD'S BIGGEST RECORDING STARS across genres to organically feature vehicles in music videos

Marketing campaigns timed with theatrical releases drive viewing through custom brand integrations

Recent collaborations include Chrysler brand and the official red band trailer with introduction from Dr. Dre and Ice Cube///

The ongoing collaboration between FCA US and New York and Hollywood’s top music labels has pushed the automaker’s presence in official YouTube music videos to a record 2.5 billion views and climbing. This summer served up one of its most successful partnerships – between Atlantic Records and Universal Pictures – with the official music video 'See You Again' (Wiz Khalifa ft. Charlie Puth) as part of the “Furious 7: Original Motion Picture Soundtrack.” The music video, which includes the Dodge brand’s Dodge Charger and Dodge Challenger, has surged this summer to become the top viewed video of 2015 globally, amassing more than 860,500,000 views since its debut this past April.

https://youtu.be/RgKAFK5djSk



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“We want to lead, we want to innovate – it’s our culture at FCA,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “Music is one of the strongest ways we have to authentically align a brand with the relevance of a moment and open up a dialogue with Millennials. Our strengths rest not just in the relationships we’ve forged with the labels, studios and artists, but also in our agility, which enables us to quickly satisfy production timelines, and the diversity of our FCA portfolio, which allows us to place our vehicle line-up in a manner that is credible to the viewer and true to each brand. Reaching more than 2 billion views is a significant feat – it’s like the viewing equivalent of 20 Super Bowls.”

♦“See You Again” stats on YouTube:
♦“See You Again” is the top viewed video of 2015 globally to date*
♦Top viewed Warner Music Group video of all-time (since reporting started) globally
♦More than 2.5 billion minutes watched of “See You Again” globally on YouTube
♦“See You Again” shared over 4.25 million times
♦“See You Again” “liked” over 6.25 million times
♦“See You Again” added to playlists over 4 million times

GARYMATHEWSMOTORS NEWS:Eight FCA US vehicles set records in the month of July, including the Chrysler 200, .Celebrate Record Sales Events thru August 31..0% APR On Select Models..Up To $10,000 OFF Ram 1500

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