New FulcrumTech Webinar Shares Strategies on How to Leverage Email Marketing to Engage New and Existing Customers

DOYLESTOWN, Pa. - Aug. 27, 2015 - PRLog -- On August 6, 2015, Salesforce Marketing Cloud aired a webinar that detailed how the email-marketing agency FulcrumTech, LLC leveraged email marketing to help The Boston Globe achieve a 90% increase in subscriptions year over year.

Entitled “6 Powerful Email Tactics to Engage New and Existing Customers,” the 60-minute webinar was presented by Mitch Lapides, CEO and President of FulcrumTech; Bryan Richey, FulcrumTech Director of Email Marketing; and Pete Doucette, Vice President of The Boston Globe.

During the webinar, attendees learned:
* A methodology for prioritizing the right campaigns to optimize
* How to predict the potential impact of changes to an email program
* Three optimization tests to implement
* How to quickly setup and run multivariate tests.

In addition, the webinar provided six email-marketing strategies that attendees could apply immediately to their own email programs.

To play the recorded webcast, click on the following link:

6 Powerful Email Tactics to Engage New and Existing Customers

About FulcrumTech, LLC

Based in Doylestown, PA, FulcrumTech, LLC is an email-marketing agency that provides strategic guidance and the expert team to design, develop, and implement online-marketing programs that produce digital marketing ROI. FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more information about FulcrumTech, visit www.fulcrumtech.net.


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