Sleek Sports & Entertainment Rolls Out New Business Model For Indie Music Artist

OAKLAND, Calif. - Aug. 19, 2015 - PRLog -- SLEEK Sports & Entertainment, LLCis reinventing its wheel with an additional component of independent music branding and distribution. SLEEK’s entertainment division is utilizing over 20 years of entertainment marketing experience in an effort to advocate for independent artists. It will function similarly to an independent label with a strong concentration on brand marketing and grassroots promotions.

SLEEK allows the flexibility of being an independent artist with the same perks of a major label minus all of the restrictions. This structuring allows a music artist to be very hands on with every aspect of their project while providing the support in various areas of the industry that they may be inexperienced.

“A one-stop shop for select artists who come with or without management and would rather be a “partner” in their own business,” says Shayla Anthony-Newman, SLEEK President and Executive Director, Marketing & Operations. Two artists have already embraced the new business model.

SLEEK has welcomed Indie Soul/Contemporary artist Kei Pè (https://www.youtube.com/watch?v=vMkqNFCQZrk) (pronounced “Kay Pea”) and Hip Hop artist Maxx to their client roster. SLEEK will support the new artists by assisting with appearances, promotions, artist branding and development, social media marketing, distribution, and public relations. In some circumstances, SLEEK will serve as Executive Producer for their client’s albums.



“I chose to work with SLEEK because I desired a team. Not just any team but an innovative group of out-of-the-box thinkers. The industry can be a little frightening, overwhelming and not to mention intimidating so I wanted to align myself with a team of professionals who are not only qualified but unafraid of pushing the industry's status quo. A team who "GETS IT DONE!" says Kei Pè (https://www.facebook.com/918098848229049/videos/918987411...).

Previously a background vocalist for her brother, Grammy nominated R&B artist, Mali Music, Kei Pè is stepping out in the Indie Soul/Contemporary arena as a solo act. Her debut EP is due to be released later this year. She has previously worked on projects with R&B singers Tyrese and Tank, gospel artist Jessica Reedy, and Hip Hop artist Akon. She recently performed as a solo artist at the 2015 Long Beach Gospel Fest that featured gospel artists Tina Campbell of Mary Mary, Deitrick Haddon, Tasha Cobb, and many others.

Maxx has more than 140 songs on SoundCloud, as he has released a mixtape once a month since January 2015 gaining a following outside of the Bay area. His songs, videos and interviews can be found on his YouTube channel, www.youtube.com/futuresounds.

Anthony-Newman says,  “You know when you hear a voice that is rhythmic, has a flow that is soothing to the ear…well that’s Maxx.” “His rhymes are lyrically thought provoking. A “conscious hip hop artist” that reminds me of a mix of Mos Def and Kendrick Lamar, but with his own swagger. He’s centered, a true artist, and serious about his craft. Working with him will be enlightening because he has so much creatively, that he wants to say.”

Both artists are available for media interviews, appearances, and events. For booking information contact Shayla Anthony-Newman at (510) 671-0511 or by email at santhony@sleek-inc.com. For media inquiries, please contact Director of Public Relations and Media, Latoya Jefferson at (757) 309-7502 or by email at press@sleek-inc.com.

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SLEEK is a full service marketing, promotions, public relations, and events company established in 1992 servicing clients nationally and internationally. The Sports & Entertainment divisioncaters to the sports, music, and entertainment industries. SLEEK has specialized in creating partnerships between brands and properties and sponsorship activation.  SLEEK has worked producing and securing sponsor packets for large projects, such as musical concerts, charities, sporting events, non-profit organizations, etc. Our background is diverse with clients varying from environmental, healthcare, telecommunications, fashion, music, sports, aviation, internet, financial to media, and more.

Contact:

Latoya Jefferson

Director of Public Relations

SLEEK Sports and Entertainment

757.309.7502

press@sleek-inc.com