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Follow on Google News | HandWorks to address social and commercial concernsHandWorks is a socio-commercial initiative committed to improving lives by bringing more and better sales proceeds to the hard-working and needy artisans.
The problem of price-rigging by middle-men will be addressed by HandWorks by sourcing directly from weavers, artisans or loom operators ensuring that the consumer also gets the best price advantage. The social issues concerning weavers and artisans are not due to lack of skill or production but is a result of lowest prices paid to them by buyers. While, the entire process of covering all artisan groups across the country would take a while and involve a lot of leg-work and expense. The vision with which HandWorks was created takes this into consideration and has a well-laid plan for execution. “Though the task seems gargantuan, we have a workable plan in place and we are confident that social up-liftment is quite possible in the handloom/handicraft industry. Though there are many sops for farmers and agricultural initiatives in the country, the lack of focus on this industry is a cause for concern. With new initiatives taken by the government, we intend to play a major part in the path to bettering the lives of skilled artisans across the country” says the CEO. HandWorks will be ushering in new initiatives to bring handlooms to the forefront and make them a part of everyone’s wardrobe. More information can be had from http://handworks.in/ About HandWorks: HandWorks is an initiative of eTradex, a company that has been driving digital marketing and content marketing for various clients across the globe for over nine years. They also offer consultancy services in the SEO, SMM and SEM niche. End
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