McRae&Co Launches Week-Long Course in Effective B2B Demand Generation

GLASGOW, Scotland - Aug. 13, 2015 - PRLog -- Marketing automation firm McRae&Co are launching a week-long course designed to teach marketers and anyone in the field all they need to know about B2B demand generation. Delivered via email, this course contains highly relevant information on the latest developments in lead generation, demand generation, and B2B marketing.

Participants can sign up at any time and receive one email per day for a week containing all of the course components. Included in the course is information on the “rise of the marketer”, as detailed in a recent report from The Economist Intelligence Unit. There is also an overview of the latest content trends and a guide to building a data and technology ecosystem.

Courses like this one are commonplace in the era of online learning, and many professionals complete them on a regular basis. There are many websites out there that specialise in marketing courses; one of the elements that make this one unique is that it is created by and for B2B marketing professionals.

For more information on the course, or to sign up, visit http://www.mcraeandcompany.co.uk/demand-generation-course....

About McRae&Co

For over ten years, this Glasgow-based firm has offered demand generation and marketing automation services to B2B businesses across the UK. They offer a variety of services including tailored marketing automation packages and assistance with email marketing. For more details on the company or the course, get in touch today or visit mcraeandcompany.co.uk.