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Follow on Google News | DMI Reveals Top Five Retail Marketing ChallengesEnd-to-End Mobility Company Provides Best Practices for Meeting Consumer Demands in a Mobile-First World
Technology is evolving so quickly that retailers are finding it difficult to keep up, much less get the upper hand. In the first of a series of three white papers, DMI addresses the following challenges: · Customers are demanding personalization: · Taking advantage of mobile technology:Mobile offers a real-time marketing vehicle for personalizing offers and marketing messages, both online and in-store. Retailers need to have specific technologies in place to make the most of mobile. · Digitizing shelf space: Shelf space isvaluable real estate. Retailers are now looking at ways to digitize it by using native apps on a consumer’s phone as the delivery vehicle. The paper reviews the pros and cons of three methods. Jay Sunny Bajaj, DMI founder and CEO, said: “Consumers hold tremendous power in the palm of their hand: their smartphones. They are able to not only conduct comparison shopping online, but they can also make purchases before they leave a store aisle. Retailers need tactics to help them thrive in today’s mobile-first world. Our insight and experience provide us with the unique ability to identify and recommend top trends in consumer behavior, and in technology, in order to help retailers thrive in this consumer-driven era.” About DMI: DMI, the world’s first end-to-end mobility company, combines all the skills and services necessary to deliver mobile enterprise solutions. Built to reinvent business through mobility, DMI has expertise in mobile strategy, UX, web and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure mobile device, app and data management. The company’s unique, integrated approach to mobility has resulted in dramatic growth as well as an expanding client base, which includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. Additional information is available at www.dminc.com and on LinkedIn, Twitter, Facebook, and Google+. --- PR Contacts: Kim Dearborn Nadel Phelan, Inc. 831-440-2407 kim@nadelphelan.com Alika Nagpaul DMI 240-200-5852 anagpaul@dminc.com End
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