Geisha Ink is now Amaterasu Beauty

NEW YORK - Aug. 9, 2015 - PRLog -- In 2008, Geisha Ink blazed onto the cosmetics scene gaining critical fame and success, and winning over beauty lovers everywhere with its stellar line up – including the cult fave, Geisha Ink Liquid Eye Liner. These same fabulous and well loved beauty products are getting their own makeover with a new name and look. Amaterasu (pronunced AMA-teh-RA-su) brings Geisha Ink to a whole new level – emphasizing strength, empowerment and elegance while still retaining Geisha Ink’s original and iconic style. Rest assured, the quality and high standards that Geisha Ink is known for has not changed – only the name and look.

Amaterasu was the Japanese Sun Goddess who brought light and brilliance to illuminate the world. Geisha Ink founder and make up expert, Sara Au Yeong is looking to encourage women the world over to embrace their own feminine gifts. “Amaterasu represents so many inspiring messages, especially self-empowerment. It is important for me because women in today’s society are constantly being measured by social expectations.  I believe that beauty is whatever you want it to be,” says Au Yeong.  “As we grow as a company, our philosophy and outlook are also expanding. We are constantly reflecting on what really matters to us as a team and most importantly to our customers as well. This is an exciting time to reinvent ourselves and grow our exceptional line of beauty must haves.”

Be sure to look for the plum blossom icon on all the new Amaterasu packaging. This magical flower perfectly complements Amateratu’s philosophy, symbolizing strength, prosperity and vitality.

Amaterasu will be lauching this September in the US and Canada.


For additional information and press inquiries please contact:

Amaterasu Public Relations

media@amaterasubeauty.com