Outsell Forecasts Steady Four-Year Growth for B2B Trade, Business Info & Company Info Segment

BURLINGAME, Calif. - Aug. 5, 2015 - PRLog -- Outsell, Inc (http://www.outsellinc.com/)., the world’s only research and advisory firm focused on media, information, and technology, today announced publication of a new report, B2B Trade & Business Information & Company Information: 2015 Market Size, Share, Forecast and Trend Report (http://www.outsellinc.com/store/products/1318). Buoyed by digital media, events, marketing services, and data embedded in workflow solutions, segment growth is rising at a 41% faster rate for 2014-16 versus the previous three-year 2011-13 stretch.

Led by organizations such as Reed Elsevier (LON-RELX PLC) and Dun & Bradstreet , strong areas of growth for B2B trade will continue to be the more robust forms of digital advertising, in-person events, and sales into emerging international markets. Firms in the space will also realize rapid growth rates off of small existing revenue bases for mobile and video advertising, digital events, marketing services, and data-in-workflow services.

Key trends Include:

·        Continued rapid rise of data-driven solutions;

·        Market demand for buying signal analysis;

·        The return of quantity to lead generation;

“In this highly dynamic landscape, publishers and information providers need a trusted view of where the market is headed,” says Outsell’s Michael Balsam, VP & Lead Analyst for business-to-business trade publishing, data-driven workflow solutions, and events. “Outsell’s forecast paints a picture of growth and evolution as B2B trade demonstrates consistent post-recession performance.”

For media inquiries, please contact Derek Beckwith, Warner Communications, at derek@warnerpr.com, or call +1 978-922-0818.

For more information about this report, please contact Srini Gomatam at info@outsellinc.com, or call
+1 650-342-6060.

About Outsell, Inc.

Outsell, Inc. (http://www.outsellinc.com/)is the only research and advisory firm focused solely on media, information, and technology. We use a time-tested, quality-proven, top-secret blend of data, brains, community, and pizzazz to produce extraordinary value for our clients. Elite information industry executives from all over the world look to Outsell for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support. Outsell has your back. You’ll stay more focused, save time, grow revenue in a fast-changing digital environment, and sleep better at night. Guaranteed.