First International Champions Cup In Australia Sets Soccer Records For Attendance, Brand Engagement

Largest-ever “Soccer Only” Crowd At Melbourne Cricket Grounds, Landmark Viewership and Fan Engagement All Part Of Unprecedented Fan Experience For The Initial Event In Australia
By: Joe Favorito
 
NEW YORK - Aug. 4, 2015 - PRLog -- With record crowds and fan engagement the International Champions Cup proved to be an overwhelming success for global sport in Australia, and has opened the door for even more world-class large scale events returning to the continent in coming years.  With two thrilling games involving AS Roma upsetting Real Madrid and Manchester City besting Roma, both in shootouts, at the Melbourne Cricket Grounds on July 18 and 21, the stage was set for the historic match on July 24 when Real Madrid defeated MCFC 4-1 before  a record crowd of over 99,000 at MCG.   TLA Worldwide plc, parent company of The Legacy Agency (“TLA”), a world leading athlete representation and sports and entertainment marketing businesses, partnered with Nine Live and Relevent Sports, a division of RSE Ventures, to produce, market and deliver the Australian event to a worldwide audience.

“At TLA we see tremendous opportunity in bringing high-quality global events  to the sports-savvy consumer in Australia, and the unprecedented success of the ICC is the next step in making that opportunity a reality,” said Mike Principe, CEO of The Legacy Agency.  “Australia has a long and storied history of sport and is a growing market in terms of fan and brand engagement.  We are working to create new chapters in that history  by helping the best in the business make the trip “Down Under”, and deliver a successful experience for any wide number of properties in the coming years. This was just step one in a series that is coming, and we are excited to be a part of the process.”

The MCG’s previous recorded attendance for a soccer match was the 95,446 who saw the Melbourne Victory v Liverpool match in 2013.  That  overtook the 95,103 between the Socceroos and Greece in May 2006. On September 30, 2000 at Stadium Australia (Homebush/Olympic Stadium/Telstra Stadium now ANZ Stadium) a crowd of 104,098 watched the 2000 Olympic Games football tournament gold medal match between Cameroon and Spain which remains the record for the largest crowd for a soccer match in Australia.

Some of the key sponsors who came on board as part of an extensive brand activation platform in and around the games included: Audi, VMEC, Telstra, HostPlus, Crown Resorts, Crownbet, CUB, Samsung, Nike, TAG and Indeed.com.

Plans for the next Australian event are already underway while both the United States and Australia prepare for a matchup back in the U.S. on September 5, when the Qantas Wallabees meet the USA Eagles in a historic rugby matchup at Chicago’s Soldier Field.  Along with USA Rugby, TLA is a key business partner in that event as well.

About TLA Worldwide

TLA Worldwide is a leading athlete representation, event management and sports marketing group quoted on London’s AIM. The Group derives revenues from long term agency relationships with many prominent US and international sports stars, broadcasters and media personalities associated with major sports including  the MLB, NFL, NBA, PGA TOUR, AFL and Olympians and Cricketers.  In addition, it also provides a range of services in respect of media consultancy, sports sponsorship and event creation and ownership, including the International Champions Cup tournament in Australia.  With over 140 full-time personnel, TLA Worldwide serves its clients from 10 locations worldwide including its offices in London, UK; New York, Houston and Newport Beach, USA; and Melbourne and Sydney, Australia.  For more information, please visit www.tlaww-plc.com

U.S. Contact: Joe Favorito- 917-566-8345 joefavorito1@yahoo.com

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