Teen Vogue sponsors major back-to-school shopping event at Great Mall

MILPITAS, Calif. - Aug. 3, 2015 - PRLog -- MILPITAS, CA (August 3, 2015) – Northern California’s largest value outlet shopping destination joins forces with Teen Vogue, the number-one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere – for the Teen Vogue Back-To-School Saturday (BTSS) event featuring a performance by DJ Nile, a Photoboxx station, hair and beauty stations, flash tattoos, nail polish bar, cupcakes, mocktails, a retailer savings guide and a Gift With Purchase Swag Bag with every $300 same day purchase while supplies last. This event is aimed at giving school-bound consumers in Northern California the 4-1-1 on Back-to School style as they head into the new school year. Teen Vogue BTSS event attendees can contribute to the buzz and share their experiences and discoveries using the hashtags #BTRSS and #FoundAtSimon.

Teen Vogue and Simon have produced a special eight-page in-book style guide featuring trends for Back-to-School, as identified by Teen Vogue editors, with each profiled piece found at Simon. In addition, Simon will extend the section to a full-blown magalog, complete with a shopping guide of products, which they will distribute at Great Mall as part of BTSS.

In addition, Teen Vogue and Simon will also debut a series of shopping haul videos, featuring Youtuber Amanda Steele (@MakeupbyMandy), showing how she shops Simon centers to achieve Teen Vogue’s three highlighted trends. The videos will debut just in time for the back to school shopping rush, with the content running across all Teen Vogue and Simon digital and social platforms.

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About Great Mall:

Great Mall, the largest outlet and value retail shopping, entertainment and dinning destination in Northern California, provides the ultimate shopping experience with more than 200 outlet and value retail stores including Neiman Marcus Last Call, Coach Factory Store, Saks Fifth Avenue OFF 5TH, UNIQLO, H&M, Forever 21, Abercrombie & Fitch Outlet, Banana Republic Factory Store and Michael Kors. Shoppers can dine at great restaurants including Dave & Buster’s, Red Robin and Outback Steakhouse, or catch a movie at Century Theatres 20.

Great Mall, part of The Mills^® portfolio owned by Simon, is located at the intersection of Montague Expressway, Great Mall Parkway and Main Street in Milpitas, CA, between Highways 680 and 880, about 7 miles north of San Jose and 46 miles southeast of San Francisco. It is open regularly 10 a.m. – 9 p.m., Mon–Sat, and 11 a.m. – 8 p.m. on Sunday. For more information on Great Mall, please call (408) 956-2033 or visit www.greatmallbayarea.com. Like us on Facebook at facebook.com/GreatMall and follow us on Twitter @ShopGreatMall and on Instagram @ShopGreatMall.

About Simon:

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE-SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.