Shop Boyz Tug at America's Heartstrings and Rap About Black Men & Police Brutality on "On & On"

ATLANTA - July 29, 2015 - PRLog -- Known for their mega hit single, “Party Like a Rockstar,” the Shop Boyz (Demetrius “Meany” Hardin, Richard “Fat” Stephens and Rasheed “Sheed” Hightower) have created another hit song that is sure to tug at America’s heartstrings. The powerful song and video will premiere across the country.

“On and On” is a cultural wake-up call about police brutality in America today.  Fat focuses on how police brutality affects them all personally and emotionally, while Sheed focuses on current events and past occurrences dealing with social injustice. Meany ties everything together musically with his melody that emphasizes the never-ending struggle of social injustice.

In a recent interview, The Shop Boyz was asked what was the writing process like creating such a powerful song.  "The process wasn't hard per say. The hardest part was that we even had to do the song, that these situations direct us to talk about these situations," says Fat.

Three multi-talented entertainers from Atlanta’s Westside, Bankhead area, the Shop Boys are known for experimenting unchartered territories, combining Hip-Hop with Rock, Country, and Electronic Dance Music. With the #1 selling ringtone around the world bringing in over $3 million and their single peaking at #2 on Billboard’s Top 200 Charts, “Party Like a Rockstar” turned the Shop Boyz into superstars practically overnight. Their video was in heavy rotation on MTV and BET and the Shop Boyz were bestowed the following nominations: Grammy Award (Best Rap Performance by a Duo or Group), American Music Award (Favorite Rap/Hip-Hop Band/Duo/Group), MTV Video Music Award (Monster Single of the Year), People’s Choice Awards USA (Favorite Hip-Hop Song), Teen Choice Award (Choice Summer Song) and BET Hip-Hop Award (Track of the Year).

"I was looking at the news and observing the number of unarmed black men that are killed in the name of the law. Meanwhile, Blacks are trying to deal with poverty and are being stereotyped. This has been this way since our presence in America. It's been going on and on," says Sheed and Meany.

Fat says, "I would say to any black man confronted by police just try not to get hurt. It has been situations where the victim did nothing wrong and did all the right things and still got the bad end of the stick. That's what brought us to do a song like "On and On""

“On and On” can be found on the Shop Boyz mixtape Gift and a Curse. Purchase music on Spotify, Amazon, Google Play, Cd Baby, rdio, zvooq, i-tunes and many others.  Artists interested in being a part of the remix version can contact APM Public Relations.

Stay tuned for new music, videos and tour dates.

Radio Version of Music
https://soundcloud.com/shopboyzmusic/on-and-on-radio-edit

Radio Version of Video
https://www.youtube.com/embed/_jkFD2Py4K8



For more information, visit the Shop Boyz website at http://www.shopboyzmusic.com.

For additional information and interview requests, contact:

Media Contact - APM Public Relations
Angela P. Moore: 770-733-2600/ angiepr42@aol.com (mailto:angieprbiz@gmail.com)

Booking - World Bookings Talent Agency
James Wallace: 323-286-6711/jwallace@world-bookings.com

Management - TranScend Entertainment
Tony Smalls: 404-548-8051/ tony@shopboyzmusic.com
Cendy Rouse: 404-500-9451/ cendy@transcendentertainment.net