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Follow on Google News | France to Remain One of the Leading European B2C E-Commerce MarketsThe newest report published by Hamburg-based secondary market research company yStats.com, forecasts that France will observe a moderate growth rate, with sales reaching middle-range double-digit figures in EUR billion.
France observed slightly over half of all Internet users shopping online in 2014. Furthermore, researchers highlight that while average number of transactions per buyer increased, the average value of online transactions per buyer declined in 2014. Among other trends, B2C E-Commerce sales were substantiated by low, double-digit M-Commerce share of total online retail sales. Nevertheless, France observes the lowest M-Commerce penetration among EU5 countries, leaving significant room for potential growth. Furthermore, cross-border is one the rise, with around one third of online shoppers purchasing from other countries in 2014. Among many of the most popular product categories, over half of online shoppers in France purchased products from the “Travel and Tourism” and “Services” Press Contact: yStats.com GmbH & Co. KG Behringstrasse 28a, D-22765 Hamburg Phone: +49 (0)40 - 39 90 68 50 Fax: +49 (0)40 - 39 90 68 51 E-Mail: press@ystats.com Internet: www.ystats.com Twitter: www.twitter.com/ LinkedIn: www.linkedin.com/ Facebook: www.facebook.com/ End
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