Follow on Google News News By Tag * Ink and dyes * Rfid Technology * Barcode Technology * Holograms * Anti-counterfeit Clothing * More Tags... Industry News News By Location Country(s) Industry News
Follow on Google News | Anti-Counterfeit Clothing & Accessories Packaging Market is Expected to Reach $20.5 Billion by 2020Clothing and fashion accessories accounts for significant share of counterfeiting with over 10% of world trade in fashion is estimated to be counterfeit. According to the World Customs Organizations, in Europe counterfeit fashion leads to losses of about $8 billion in value. Moreover, the potential counterfeiting of clothing & accessories would rise further with fast growing fashion goods sales through E-commerce, which now accounts for about 25% of overall fashion goods sales in 2014. It is estimated that the number of counterfeit goods sold online will surpass the number sold by street vendors. To view the report, visit the website at https://www.alliedmarketresearch.com/ Anti-counterfeit labeling has a potential to become standard part of garments packaging process thereby boosting brand protection. In order to secure high-end luxury products, track and trace technologies is regarded as one of the promising solutions. Within the track and trace technologies market, Barcode will continue to be the highest revenue-generating segment through 2020. This technology would gain further momentum owing to its economic pricing compared to other track and trace technologies. However, consumer reluctance to the adoption of anti-counterfeit technologies owing to its extra cost, and high cost of real-time tracking (RFID) are some of the factors impeding the growth of anti-counterfeit technologies in fashion and luxury goods industry. Growing demand for multi-layered authentication technologies especially in securing premium fashion accessories, is providing a boost to the conventional anti-counterfeit technologies. Hologram + ink and dyes is one of the popular approaches adopted for clothing product authentication. Key finding of the study: Hologram authentication technology segment is expected to witness a stable growth over the forecast period North America would continue to lead the global market throughout the forecast period closely followed by Europe Asia-Pacific is projected to be the fastest growing market at CAGR of 10.9% during 2015-2020 North America and Europe collectively held about 84% of the total revenue in 2014. These regions have the highest number of consumers of anti-counterfeit technologies used in clothing industry due to presence of high brand preference environment. Higher adoption rates of track and trace technologies by the manufacturers and active measures from anti-counterfeit trade associations largely contribute to the growth of market in these regions. Asia-Pacific would be the fastest growing region, largely supplemented by small-scale clothing industries seeking to establish their brand image in the local market. Leading players operating in this market are adopting product launch as their key developmental strategy. Key players profiled in this report are Alien Technology Corp., AlpVision, Zebra Technologies Corp., Avery Dennison Corp., Microtrace Solutions, Impinj Incorporation, Applied DNA Science Inc., Brand Integrity International and RDS Labels. About Us: Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions". AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry. End
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