Maier’s Fortified Marketing, Digital, Events and Video Services Deliver More Bang for the Buck

FARMINGTON, Conn. - July 21, 2015 - PRLog -- Maier True Communication, Connecticut’s oldest marketing agency under continuous ownership, introduced a new service structure and focus to help its customers prosper in a post-advertising world.

“Advertising is dead,” says I. Todd Russell, Maier’s executive vice president and chief marketing officer. “That’s not news – but a marketing resource that understands how to customize the right strategies and emerging tools for each client’s unique business objectives is. That’s the promise Maier brings to the table.”

Called True Communication, Maier has proven a new business model that leverages Strategy, Creativity and Technology across all marketing and communications activities. Every message is created and fine-tuned with the business benefit and medium in mind.

“Clients now have more control of their customer conversations, perceptions and engagements than anything I’ve seen over the past 50 years,” says Bill Maier, owner and president of the company he founded in 1971. “We can engage, learn, adjust and optimize activities to home in on needs, build awareness and shorten sales cycles like never before.”

Three New Services

In addition to the True Communication methodology, Maier is formally introducing three services that bring the strategic-creative-technology model to life:

• JumpStart combines online identification, IP address-intelligence and informed online media buying to engage with customers when they’re browsing leading general-interest sites, like news, sports or weather, or visiting specialized industry sites.

• LaunchPad puts the most current versions of a client’s marketing tools – videos, presentations, calculators, collateral, apps and more – onto the laptops and mobile devices of customer-facing staff with easy, intuitive navigation that encourages use.

• StageRight event services elevates events to experiences by creating a journey that brings attendees along a path of discovery and understanding. Attendees connect, engage and leave inspired, making the investment worthwhile.

Part of a Bigger Picture

Maier marketers integrate the new services into staged customer-conversation plans that may also include automated outreach campaigns, customer scoring and traditional communications tools.

“While we’re thrilled with our ongoing evolution, were certainly not satisfied,” Russell says. “We’ve made reinvention and refocusing a constant of our business, so our clients can ride the value of what’s new.”

About Maier

Maier is a marketing, communications and interactive-technology company serving clients throughout the world. Founded in 1971, the company has flourished by remaining an early adopter and thought leader for what’s next.

Learn more at http://maier.com