Sorghum Checkoff Exhibiting at SuperZoo, Booth #24160

NEW YORK - July 17, 2015 - PRLog -- Sorghum Checkoff is gearing up for the must-attend event of the year for smart pet retailers who want their businesses to succeed. The annual SuperZoo tradeshow will be held on July 21 – 23, 2015 at the Mandalay Bay Convention Center in Las Vegas. Sorghum Checkoff is excited to share the many benefits of sorghum grain in pet food with all who attend this highly anticipated pet product extravaganza. The United Sorghum Checkoff Program will be exhibiting at Booth #24160. Learn more at: http://sorghumcheckoff.com/sorghum-markets/pet-food/.

Sorghum, a grain, forage or sugar crop, is among the most efficient crops in conversion of solar energy and use of water. It is a naturally high energy, drought tolerant, dependable crop, with many uses and applications. Animal feeding in the livestock industry is one of the largest markets for sorghum production in the United States and worldwide; however, livestock are not the only animals benefiting from sorghum. The pet industry is utilizing sorghum in their products too.

Sorghum provides a cost competitive and nutritious feed ingredient for pet food companies, who are using the grain for carbohydrate blends in dog and cat foods. Sorghum is now being utilized by eight pet food companies in more than 25 products including companies such as; IAMS, Blackwood, Mr. Bucks Pet Food, Eukanuba, Newman’s Own Organics, to name a few. Sorghum is also used in bird seed. The large red or white grain provides a high quality ingredient for bird seed companies.

On Wednesday, July 22 at 10:30am, SuperZoo show goers are invited to the HORN Animal Wellness Booth #25155 for a special sorghum presentation: Is Sorghum a Superfood for Modern Pet Food? Presented by: Dr. Greg Aldrich, PhD; Research Associate Professor, Kansas State University, Dr. Aldrich will address the many health benefits of sorghum grain in pet food. For More Information Visit: http://www.superzoo.org/school-of-animal-wellness-schedule/

Dr. Aldrich is a Research Associate Professor at Kansas State University, a free-lance nutritionist in the pet food industry, and regular contributor to Petfood Industry Magazine. His research program is focused on processes to improve pet food safety, nutrient delivery, and extend shelf-life. He specializes in teaching about ingredients and procedures used to make modern pet foods and how they mesh to deliver the right nutrition and product.

About Sorghum Checkoff: The United Sorghum Checkoff Program is a producer-funded organization dedicated to improving the sorghum industry through research, promotion and education. The Sorghum Checkoff is working to improve the profitability of the sorghum industry through research, promotion and information. Learn more at: http://sorghumcheckoff.com/.

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