A Group of Marketing Entrepreneurs Collaborate For Growth in the Big Apple

NEW YORK - July 16, 2015 - PRLog -- A team of entrepreneurs in the marketing field have found an effective way to come together to compete with corporate America for big business.  The NYC Marketing Resource Group, is a marketing collaborative comprised of fifteen entrepreneurs each specializing in different fields within the marketing arena.

Chelsey Pendock founded the group shortly after leaving her corporate job with FOX Television to start her agency, Innovision Advertising. “It took a full year of networking to select the team I needed,” she says.  Before Chelsey’s clients start an ad campaign, there are certain components needed such as commercials, a website, and often other services that coincide with their ad campaign such as branding, search engine optimization, public relations and social media strategy.  The Marketing Group enables its members to share resources, make referrals to each other, collaborate on projects and pitch business as a collaborative team.  “For anything our clients need, we have a vetted team of specialized experts in the particular niche they are seeking. This makes each member a valuable one-stop resource for our clients,” Chelsey states.

The dynamic of the group makes sense since all of the members share a common goal and a common consumer base.  With each member being the owner of their business, they offer personalized service and take tremendous pride in the quality of work being delivered.  Clients are able to cherry pick the services they need and pay as they go, without having to pay the hefty retainer fees that big agencies charge.  Collectively, the group acts as an agency, but clients get the personalized service they desire and feel good about supporting entrepreneurs.  Learn more about the NYC Marketing resource group at www.NYCmarketingresource.com.

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