New Research from Outsell Lays Out Developing ELT Market, Sees Opportunities Abounding

BURLINGAME, Calif. - July 15, 2015 - PRLog -- Outsell, Inc (http://www.outsellinc.com/)., the world’s only research and advisory firm focused on media, information, and technology, today announced publication of a new report, English Language Teaching Content: Market Size, Share, Forecast, Trends, and Opportunities (http://www.outsellinc.com/store/products/1313). The report finds that growth in this space and the move to digital have spawned new edtech competitors, and yet digital solutions enable plenty of opportunities for a range of players to deliver new services to new markets.

ELT (English Language Teaching) materials and resources have long been an important business line for major educational publishers. As with other areas of the education market, ELT is feeling the impact of the digital change. Major players are finding new competition in some areas of the market and the need to move beyond the provision of content resources towards creation and delivery of services and solutions that take these businesses into a partnership relationship with customers.

“New players such as busuu and Duolingo are attracting tens of millions of users, but their presence in the consumer side of the market is not yet impacting on traditional players, who are more focused on building partnerships with educational institutions, ministries of education, and large corporate clients to deliver value-added solutions on a much broader scale than has ever been possible,” says Kate Worlock, VP & Lead Analyst at Outsell and author of the report.

The report sizes the 2014 market for ELT content and teaching resources at $2.62 billion, up 4.5% from $2.45 billion in 2013, and forecasts a CAGR of 6.5% over the period 2012 to 2017. To take advantage of this growth, Outsell recommends that firms operating in space think mobile, take a digital-first approach to the delivery of hybrid print/digital solutions, and focus on building distribution deals in Tier 2 markets to ensure future growth.

For media inquiries, please contact Derek Beckwith, Warner Communications, at derek@warnerpr.com, or call +1 978-922-0818.

For more information about this report, please contact Srini Gomatam at info@outsellinc.com, or call
+1 650-342-6060.

About Outsell, Inc.

Outsell, Inc. (http://www.outsellinc.com/) is the only research and advisory firm focused solely on media, information, and technology. We use a time-tested, quality-proven, top-secret blend of data, brains, community, and pizzazz to produce extraordinary value for our clients. Elite information industry executives from all over the world look to Outsell for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support. Outsell has your back. You’ll stay more focused, save time, grow revenue in a fast-changing digital environment, and sleep better at night. Guaranteed.