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Follow on Google News | ALLOTT & ASSOCIATES is Helping Businesses Reach Out With Investment in Social Media ServicesSocial media is a crucial element in the PR armoury for companies to communicate their latest news, build relationships and generate sales leads, especially since the integration by smartphone providers of the different digital platforms.
By: Allott and Associates Ltd Around 40% of Allott & Associates’ clients now have some level of social media activity organised through the agency utilising platforms like Facebook, Twitter and LinkedIn. Outsourcing these digital services to 360 degree marketing such as Allott & Associates enables the delivery of cost-effective promotional messages to multiple audiences. Targeting the correct demographic is crucial to ensuring a continuing market presence and expanding audience. Allott & Associates has developed social media monitoring services to provide even more precise tracking and analysis of activities and followers on sites such as Facebook and in particular Twitter. This enhanced service allows the nationwide agency to measure results and report on the effectiveness of its clients’ digital activities. Allott & Associates’ managing director, Philip Allott, said: “Once you have accumulated an appropriate number of followers, Twitter is the cheapest mail shot you’ll ever do. It’s great for instantly alerting people to exhibitions, special offers, new products and editorial articles. But without investment in creating a network of followers and crafting the right messages would be a benign exercise.” Facebook is ideal for companies to promote services and showcase products. For instance Philips Electrical uses the medium to allow customers to view their goods and pass comment, while LinkedIn provides opportunities for publicising the mission statement of a firm to a wider audience and to create or influence user groups. Companies are recognising that while press releases, opinion articles and telephone selling are extremely effective in spreading a product message, if you also couple these messages to a social media campaign, the reach of a good press release or phone campaign can be doubled or quadrupled with the help of Facebook, Twitter and, where appropriate, YouTube. However, companies that just dabble by creating a profile or page on an social media but then let it go stale will not cut the mustard. You need commitment by engaging with people on a daily basis in a two-way dialogue – which means not just blasting out sell, sell, sell slogans, but really communicating with audiences and finding out what they want to hear. To accommodate the growing success of social media platforms as B2B marketing tools, Allott & Associates has integrated a range of optional digital media services into its PR and marketing packages to deliver effective digital engagement that supports other key marketing messages and campaigns. END End
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