Apptha Launches Magento Speed Optimization Services To Reduce Website's Loading Time Under 3 Seconds

CHENNAI, India - July 13, 2015 - PRLog -- Be it in terms of registering a good impression in a visitor's mind or ascending the search engine rankings, a website's loading speed has got a significant role to play. Many websites either fail to concentrate or literally have no clue with regards to performance optimization. Hence, Apptha's development team decided to channelize their expertise and resources towards offering a dedicated Magento speed optimization service.

To a query with regard to the reason behind the launch of Magento site speed optimization services, Selvakumar, the tech lead says “ Loading speed is one of the critical user experience factors. In spite of it, enough importance is not being given. I have personally seen some shopping sites that were brilliant in many aspects but had a tardy loading speed. Such shopping sites should realize that poor loading speed will drain away their customers. With our team burgeoning in size and experience, we thought it would be appropriate to dedicate a team exclusively for offering Magento website speed optimization services.”

Magento Speed Optimization Techniques Employed by Apptha

Before optimizing a website, Apptha's tech team makes an in-depth analysis of the website that are plagued with performance issues. Once these issues are located, a fitting optimization technique is deployed to resolve the issues. Apptha segregates optimization in to server side optimization and application side optimization respectively.

Sever side optimization:-

Some of the server side techniques deployed to improve the site's performance are given below :

MySQL Tuning – Caching the database queries by activating the query_cache_size, a built-in parameter of MySQL.

Deploying Varnish -  Increasing the loading speed by caching a copy of the website's page retrieved by web server.

Nginx server – As Nginx server is asynchronous as it can execute diverse requests concurrently without colliding with each other, thereby increasing the loading speed.

Load Balancing – Avoiding server downtime by distributing traffic across multiple instances.

Application side optimization:-

Some of the application side techniques used to improve the site's loading speed are

Reducing HTTP requests - HTTP requests pull down the site's loading speed when they are large in number. To reduce it two techniques are used namely.

        1. Using Sprite image : Reducing HTTP request by grouping all images in website under one and retrieving them separately from their background positions.

       2. Merge CSS and JavaScript files : Another way of reducing HTTP requests by merging JavaScript and CSS files together separately.

Full Page Cache - Stores a webpage's cached copy and displays the static copy when the user visits the  page.

Ajax Loading – Updates contents on the site only when the user initiates an action.

Content Delivery Network : Using server nodes caches the site. When user visits, node that is closer to the user geographically delivers the cached content of site.

To get a better understanding about Apptha's Magento website speed optimization service visit: https://www.apptha.com/magento/apptha-mage-speed

About Apptha

Apptha is a successful venture of Contus, a SMAC company. Under apptha, Contus has launched diverse scripts and extensions in Magento, Joomla and Wordpress platforms.

Contact details
Phone (+1-718-717-2229)
https://www.apptha.com