Hues of Ego, Local Emerging Brand Preparing to Unveil at Phoenix Fashion Week

SCOTTSDALE, Ariz. - July 11, 2015 - PRLog -- A fresh face in the fashion scene, Natasha Duran Lynch is the innovative founder and designer of Hues of Ego, a local brand based in Scottsdale, AZ. She is looking to become the next ‘Designer of the Year’ at this year’s Phoenix Fashion Week 2015.  Natasha has been selected as 1 of the 13 emerging designers who have been handpicked by the Phoenix Fashion Week team. Hues of Ego is currently about 1 month into Phoenix Fashion Weeks 4-month Emerging Designer Boot camp. "The Phoenix Fashion Week Boot Camp was created for emerging brands like Hues of Ego to build, launch and sustain their business for long term success.  Our team is very proud to have a talented designer like Natasha Duran Lynch represent Scottsdale, AZ in her quest to become Designer of the Year 2015," said Brian Hill, Executive Director of Phoenix Fashion Week.

Natasha Duran Lynch recently finished her Fashion Design & Merchandising education at Collins College. She has worked hard and strategized her plan to build a solid foundation for her brand Hues of Ego.  Hues of Ego is unique and distinctive from other brands because Natasha has taken a dark subject, such as an “Alter Ego,” and brings light to it by transforming each of her designs to encompass the woman’s inner being. Through Natasha’s attention to simplistic detail in each of her designs, it is a perfect marriage. Hues of Ego strives to “Unveil the Bolder Inner You” for the multifaceted woman.

Through perseverance, she won the 2011 T-shirt design Scholarship award through Phoenix Fashion Week, and in 2013 she was the top 4 finalists in the Little Black Dress Challenge.

Hues of Ego’s 12 look collection will be featured on the Saturday night of October 3^rd, 2015 at The Talking Stick Casino & Resort. Natasha is excited to unveil her collection with an intensely compacted runway show. Natasha states “I have a few surprises up my sleeve; I hope to influence the crowd with my vision of detailed simplicity meets the bolder alter-ego”.

For more information about Hues of Ego please visit her website at www.huesofego.com or www.Facebook.com/huesofego , www.Twitter.com/huesofego , www.Instagram.com/huesofego

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ABOUT HUES OF EGO

Hues of Ego is a woman’s contemporary line that is designed with a unique perspective for today’s multifaceted woman. Hues of Ego’s mission is to bring life to the imagination and alter ego of the ultimate woman who wants to express herself through unconventional and unique visions. These bridge the senses from all perspectives utilizing clothing as art that transforms women and magnificently displays the inner beauty. Hues of Ego hopes to continue to grow and be able to become a brand that woman can look to as a staple in their closets.

ABOUT PHOENIX FASHION WEEK

Phoenix Fashion Week is the leading fashion industry event in the Southwest. The organization’s mission is to bridge the gap between national and international designers and premier retailers and top fashion media. Phoenix Fashion Week’s ultimate goal is to garner global exposure for Arizona’s fashion industry. Through educational fashion seminars, year-round fashion events, and charitable partnerships, Phoenix Fashion Week is gaining rapid acclaim for its community-service efforts and for infusing world-class innovation into the Southwest. For more information, visit: www.phoenixfashionweek.com