Banesco USA campaign starring customers gains web followers

CORAL GABLES, Fla. - July 9, 2015 - PRLog -- Banesco USA has unveiled "Banesco Stories," a new marketing campaign emphasizing its community bank strength with real customers’ on-air testimonials.

         “This could be your story,” each segment concludes, after airing one- to two-minute YouTube testimonials (https://www.youtube.com/results?search_query=banesco+stories) in English and Spanish from customers who, in different ways, speak of how the bank has been an essential partner in helping their businesses thrive. The segments are picking up followers on YouTube, Facebook and the www.banescousa.com website.

         “Banesco USA is a community bank in the best sense, with great customer service and a team that constantly thinks ‘out of the box,’ truly helping our clients, and these testimonials prove that,” said Jorge Salas, Banesco USA’s president and CEO. “Ours is a relationship business, and it is heartening to hear our customers as our best advocates.”

         The businesses featured in the videos include The Imagination Factory (https://www.youtube.com/watch?v=kOeTlq-tnjk), a children’s learning center in Doral (Spanish with English subtitles); Kramerica Lender (https://www.youtube.com/watch?v=kOeTlq-tnjk), an accounting practice near Dadeland  (English); BBM Marketing (https://www.youtube.com/watch?v=1Jma5BYBGtM), an events company on Biscayne Boulevard working with the pharmaceutical industry (Spanish with English subtitles); and Poultry and Industrial Suppliers (PIS) (https://www.youtube.com/watch?v=dlmszfPveCU), a South Miami exporter of agricultural equipment (Spanish with English subtitles).



         The owner of The Imagination Factory recounts how he approached Banesco in 2008 to buy the Doral property where his thriving business now operates.

         “We knocked on Banesco’s door, and without a doubt, Banesco opened the door for us during one of the most difficult times in the United States,” says The Imagination Factory owner. “And even then, Banesco believed in us. They supported our project and today we continue to flourish, along with Banesco.”

         About Banesco USA:  Based in Coral Gables, Banesco USA had $942.1 million in assets as of June 30 and $672.4million in loans. Its five full-service locations include three in Miami-Dade, on Coral Way and in Coral Gables and Doral, and two in Broward, in Weston and Palm Aire. The bank was recently ranked No. 6 in Florida for small business lending in an analysis from K.H. Thomas Associates of Miami, the only South Florida bank to make the top 10, with an SBA loan-to-deposit ratio of 0.8 percent. Banesco USA grew its loans by more than 20 percent in 2014.