youtheory™ promoting men’s health during MINT 400 race with nationally airing commercial

TUSTIN, Calif. - July 9, 2015 - PRLog -- This past year saw success for youtheory, both on and off the racecourse. Much of the growth can be accredited to youtheory’s successful tapping of new marketing channels for its MENS line, particularly in off-road racing which has been largely ignored by other beauty brands. youtheory will be airing a new commercial campaign during the broadcast of the MINT 400 on July 12, at 2:30 p.m. ET/11:30 a.m. PT on NBC.

The new commercial, produced by MAD MEDIA, features off-road racing legend Jerry Whelchel discussing the benefits of youtheory’s MENS set against the backdrop of the #37 truck storming around the dirt track. The 55-year old Whelchel describes his life before he found youtheory, and how he, “thought [he] had to settle with the body [he] had.” With the energy he gets from the natural supplements from the youtheory MENS line, Jerry says he feels and performs better than ever.  The commercial will be available for viewing on youtheory’s social media accounts after it airs live.

youtheory has two trucks racing in the MINT 400 this year, #37 and #6183. The Terzo brothers, Anthony and Jeff, along with Andrew Whitehead are the primary drivers of #6183. Jerry Whelchel has multiple roles at youtheory off-road including serving as COO, head crew chief and the driver of the #37 truck.

youtheory, sold in over 50,000 retailers nationwide, quickly realized the untapped sponsorship potential that NASCAR and off-road racing had for health and beauty brands. Following its lead, major retailers like Amazon and the Vitamin Shoppe Amazon have come on-board as co-sponsors.

youtheory’s full line of products are available at health stores nationwide. For more information, please visithttp://www.youtheory.com.

About youtheory

Nutrawise is a leader in nutritional dietary manufacturing based in Tustin, California. Nutrawise is focused on health and beauty with its youtheory brand. The entire youtheory line of beauty products, including youtheory Advanced Collagen, youtheory Revive and youtheory Tumeric, are sold in over 50,000 retailers and health stores nationwide. We put principles and people first, while providing the highest quality products, service and value to our customers. For more information, visit http://www.youtheory.com, like us on Facebook at http://www.Facebook.com/youtheorybeauty and follow us on Twitter athttp://www.twitter.com/youtheory.