Howard Flacke - Selling Luxury To The Masses

FLUSHING, N.Y. - July 9, 2015 - PRLog -- Luxury items have long been reserved solely for the affluent, with price tags ill-proportioned to production costs. Eyewear retailer Howard Flacke aims to remove the luxury premium, bringing the elite – genuine buffalo horn – to the average consumer. Because of horn's one-off stunning patterns, molding qualities, and lightweight, hypoallergenic nature, it has earned the designation as the halo of luxe in eyewear. Recognizing its superiority the industry has turned it into a rarified $1,000+ product.

Howard Kahan, founder of Howard Flacke Eyewear set out to bring a product to market, equal to the luxury brands in both quality and design. "Superiority doesn't have to equal pricey," says Kahan. Traditionally, several eyewear specialist players have dominated the premium fashion segment of the market, distributing their own brands, as well as entering into licensing deals to produce frames for fashion houses. Although the terms of these deals vary, these specialist players typically design the eyewear, manufacture and distribute it in the market. This stranglehold has effectively eliminated the need to embrace consumers who aspire to opulence but may not be in the top rung of spenders. Kahan found however that by eliminating three price-inflating factors — heavy marketing, retails markups, and the oligopoly of these specialist players — he is able to counteract this trend, and to market luxury to the average consumer.

"At Howard Flacke, the only thing included in your price is the cost of quality," says Kahan.

Howard Flacke is launching its pioneer collection consisting of three styles in four natural colors. Starting off with three sunglass options and three optical options, the collection is currently available through their live  Kickstarter (https://www.kickstarter.com/projects/1712645930/luxury-ey...)    campaign. They are beautifully designed and crafted with a meticulous attention to detail.

For just $199 you can own one of the very first pairs of Howard Flacke Genuine Horn Eyewear and help transform the way luxury is sold. The company is campaigning to raise funds to expand its collection and to complete construction of its website. Rewards are also available, ranging from $1 to $20 for handcrafted genuine buffalo horn collar stays exclusive to its campaign.