Dodge 'Halo' Vehicles Hit The Big Screen

Dodge Brand Halo Vehicles – Dodge Charger SRT Hellcat, Challenger SRT Hellcat And Viper GTS – Featured In New Campaign Making Large-and Small-Screen... Gary Mathews Motors Dodge SE Dart $13990...
By: A3Marketing_sGPR
 
CLARKSVILLE, Tenn. - July 7, 2015 - PRLog -- Gary Mathews Motors 'showcases' The Dodge Halo Vehicles and slashes prices on all Chrysler Jeep Dodge Ram brands for the month of July... 'Feel The Heat' as Summer Deals get 'Hotter Than Ever'...Ride the 2015 Dodge Charger SRT Hellcat...

Few new vehicles have generated as much excitement and anticipation as the 2015 Dodge Charger SRT Hellcat and Challenger SRT Hellcat – the fastest, most powerful muscle cars ever – and now Dodge is capturing the energy of these two vehicles, as well as the brand’s flagship supercar, Dodge Viper GTS, in two new spots debuting on the large- and small-screen, beginning July 3.

THE PREDATORS

The 90 second spot began airing in select movie theaters across the country July 3. Both the 30- ads will run on major entertainment and sports cable networks beginning the week of July 5 – including A&E, Bravo, Discovery, Velocity, TBS, TNT and National Geographic. In addition, the 30-second “Predators” spot will air on a giant screen at Times Square on Monday, July 6, and during the Major League Baseball All-Star Game broadcast on Fox on Tuesday, July 14.

“The Challenger and Charger Hellcats and Dodge Viper are halo vehicles – they make bold statements about the attitude and personality of the full Dodge lineup,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “The high-energy driving and aggressively shot images in ‘Predators,’ matched with a haunting soundtrack, leave little doubt in anyone’s mind that Dodge is America’s mainstream performance brand.”

“We don’t build Hellcats or Vipers for high volume, we build them as brand positioning statements,” said Tim Kuniskis, President and CEO, Dodge and SRT brands, FCA US LLC. “These vehicles may be a small percentage of our overall sales but they send a very strong message about the brand personality and attitude.”

“Predators” (https://youtu.be/jCxehjcYwlc) is about how these three cars are modern beasts that trigger a deep, visceral feeling.



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While everyone is inside sleeping, the roads become a wide open playground. The 90-second spot opens on dark roads and empty streets as the voiceover says, "We don’t have to worry about predators like our ancestors did. No sabre-tooth tigers stalking from the brush … no dire wolves circulating the camp.” Set to the music of the classic '80s song, “In the Air Tonight,” the sinister quality of the city bleeds into a visually arresting landscape as we see the Dodge Charger SRT Hellcat, Challenger SRT Hellcat and Viper GTS racing through the landscape at night, when they have the freedom to drive as the vehicles were meant to be driven.

The voiceover continues, “There are no more monsters to fear, so we have to build our own.” Viewers see a “707 Horsepower” super over images of the Charger and Challenger and “Top Track Speed of 206 MPH” over the Dodge Viper. The spot closes with Hellcat, Dodge and Viper logos.

The spots were filmed in Miami over three nights and every image in the commercial was shot, including the alligator that morphs into the front of the Challenger SRT Hellcat. The boat scene was captured from a helicopter, drones were used in production and, instead of the usual pursuit vehicle to shoot car to car, a camera was mounted to another Hellcat, as nothing else could keep up with the speed.

The ads were created in partnership with Portland, Ore.-based independent advertising agency Wieden+Kennedy.

About Dodge Viper
The Dodge brand continues to electrify the performance car world in 2016 with its flagship, hand-built American supercar. Not only is the new Dodge Viper ACR (American Club Racer) back in the lineup as the ultimate track car, Dodge is also expanding the Viper’s exclusive production elements like never before. With the introduction of matte-finish exterior paint, the 2016 Viper is now offered in more than 50 million unique build configurations, made up from the more than 16,000 unique paint color options and more than 48,000 unique stripe combinations.

Dodge Challenger SRT Hellcat
The Dodge Challenger SRT Hellcat is the fastest, most powerful muscle car ever, thanks to the supercharged HEMI Hellcat V-8 engine, which delivers an unprecedented 707 horsepower and 650 lb.-ft. of torque. The 6.2-liter V-8 is also the first factory-built supercharged HEMI. The Dodge Challenger SRT Hellcat also is the fastest muscle car ever with a National Hot Rod Association-certified ¼-mile elapsed time of 11.2 seconds with stock Pirelli P Zero tires. With drag radials, the ¼-mile run dropped to just 10.8 seconds.

Dodge Charger SRT Hellcat
Taking the performance sedan world by storm, the Dodge Charger SRT Hellcat features the supercharged 6.2-liter HEMI Hellcat V-8 engine that produces 707 horsepower and 650 lb.-ft. of torque, a top speed of 204 miles per hour, and a National Hot Rod Association (NHRA)-certified, quarter-mile elapsed time of 11.0 seconds on stock Pirelli P Zero tires, making it the quickest, fastest and most powerful production sedan in the world, as well as the most capable and technologically advanced four-door muscle car in America.

About Dodge Brand
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand and SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few.

About Gary Mathews Motors Chrysler Jeep Dodge Ram
Gary Mathews Motors is a Premiere Dealership with Over 40 years of Proven, Professional, Personal Service, Providing a Quality Product for All Customers.

ELEVEN SPECIAL BUYER PROGRAMS FOR GMM CUSTOMERS

Gary Mathews is a faithful supporter of The Troops from Ft. Campbell, hosting charity events and offers special pricing and financing to all active U.S. Military Personnel.

The Gary Mathews Dealerships also supports The Montgomery County Sheriff's Office and provided bullet proof & stab resistant vests for the dogs of the K9 Unit [ @ a special ceremony in 2014]

Gary Mathews Motors

1100 Ashland City Rd
Clarksville,TN 37040

New Car Sales: (866) 979-8334
Pre-Owned Sales: (877) 883-1050
Parts & Service: (877) 879-2216

Owner: Gary Mathews

General Manger: Mark Blick

Customer Contact: Tracy Roberts
End
Source:A3Marketing_sGPR
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Tags:Dodge Brand, Dodge Charger, SRT Challenger, Dodge Viper, Gary Mathews Motors
Industry:Automotive, Marketing
Location:Clarksville - Tennessee - United States
Subject:Products
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