SmartWorker: A unique approach of innovation & product commercialization through Social Impact

July 7, 2015 - PRLog -- Corporate360 is a BigData software company from Singapore, offering SaaS based marketing data cloud software for B2B marketers. The company’s software offers marketing campaign data sets for global B2B marketers. In 2014, Corporate360 launched a crowd-sourced data software – SmartWorker to leverage crowd sourcing to improve their BigData capabilities.

In todays’ digital economy, companies are driving sales and marketing campaigns through CRM, Marketing Automation & Predictive Analytics tools. Data makes them all work. Accurate Data makes them produce higher ROI. Combining primary & secondary data sets and applying human intelligence is a key factor in maintaining accurate and relevant marketing data sets.

Corporate360’s data mining algorithms collect massive amount of business data from millions of web sources. The unstructured data gets normalized based on hundreds of marketing data factors. To ensure accuracy, relevancy and compliance of data sets, C360 innovated a crowd sourcing software to enable online workers. The cloud based platform allows data researchers to perform simple data task projects such as contacts data validation, data privacy compliance verification, permission checks, language translation, data correction including removal of duplicate data, tracking of contacts and competitor updates real time and update with most recent records, refreshing relevant contact changes and email records. Regardless of any automation efforts, these are some of the last mile areas where human touch is necessary to maintain data accuracy.

Through SmartWorker software, C360 hires unemployed youths and women from rural and poor communities in Asia. They train them to perform simple digital data tasks and connect them to life changing work income via our online software. “With this unique social crowd sourcing approach, we are able to scale the accuracy of our data mining algorithms to complement the quality of our marketing data cloud platform. Through SmartWorker, we promote Impact Sourcing that benefits disadvantaged people in areas of severely low employment. Till date, we have distributed over $109,000 in wages and impacted over 1220 workers and dependents from remote areas” Commented Varun, CEO of Corporate360.

Corporate360 started its India operations in Pathanapuram, Kerala in 2013 with 5 employees. Presently, the company has 25 employees in their India center. The company is investing US$500k to build their own private IT Park in Pathanapuram, Kerala to accommodate their growing data science team.

After successful go-live in India, the company is now scaling up their SmartWorker platform to reach wider audience in ASEAN and create more Internet employment for educated youths. Philippines is the next market in which C360 is scheduled to launch through local NGO partners in Manila & Cebu.

“This approach is very unique to innovate new products and commercialize it through social impact. We are now planning to scale up the efforts to widen the reach through Impact Sourcing partner events” says Varun.

Contact us: (Call) 1.888.667.6881; (Email) enquiry@corporate360.us