 Kia Rises to the Top in the 2015 J.D. Power and Associates Initial Quality StudyKia ranked first among non-premium brands and second overall, landing two vehicles in the top 10.
By: Berwyn Kia 
2015 Kia Soul Kia’s overall position is just as impressive as its in-segment rating — the automaker was ranked second overall, behind only Porsche. Two Kia vehicles also earned spots among the top 10, which is a first for the automaker: • 2015 Kia Cadenza – The Cadenza is a luxury sedan that belies its segment by coming equipped with an impressively powerful 293-hp V6 engine. The roar of the engine makes the audio of the 12-speaker Infinity audio system sound all the sweeter. • 2015 Kia Soul – The Soul is a compact hatchback that offers an impressive amount of versatility to go with its notable style. It’s earned accolades for its tech features, which include push-button start with Smart Key, a rearview camera, and the UVO eServices infotainment system. Renee Stephens, vice president of U.S. automotive quality for J.D. Power and Associates, praised Kia for its tech offerings, noting that it’s an area where most automakers struggle, while noting that Kia is “getting it right.” The 2015 Initial Quality Study draws its rankings from surveys of over 84,000 buyers and lessees of 2015 vehicles after they’ve owned their vehicle for 90 days. Kia leapt into second place overall and first among non-premium brands as a result of a 20-point improvement over the previous year’s survey. Kia’s rise is even more impressive in light of the fact that most automakers fall in the rankings when they launch new vehicles. Despite releasing the completely redesigned 2015 Sedona minivan, Kia has bucked the trend. While the J.D. Power and Associates Initial Quality Study gives drivers in Naperville and Countryside plenty to think about, it’s important to drive a vehicle before making a decision. Berwyn Kia offers the full Kia lineup, and area drivers can get behind the wheel of any new model when they visit the dealership at 7050 Ogden Ave. in Berwyn, IL. Photo: https://www.prlog.org/ End
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