Advertising Firm Sees Win-Win-Win for Clients

NEW ALBANY, Ind. - July 5, 2015 - PRLog -- TapeAdvertising.Net provides advertising on the reverse side of register receipts at Truck Stops and Travel Plazas.  Ken Calkins, owner of the firm states ‘Receipt advertising has usually been seen on the local level at establishments such as grocery stores. This form of advertising is cost effective, and has been overlooked by the Travel Plaza industry. By focusing on Travel Plaza customers, we can maximize store sales and profits’.

How it Works: Tapeadvertising.Net supplies the Truck Stop with register tape with customized advertisements on the reverse side of register receipts.  In exchange, the Truck Stop receives FREE register tape and FREE advertising. Cross promotion of store products and services are often placed by the store to increase sales.

Types of Ads: ‘We see a lot of ads placed for Delicatessen or Snack Bar items’ says Ken. ‘Fast food items such as Pizza, Chicken, and Fountain Drinks are often advertised by the store. We also see ads for customer appreciation, rewards programs and coupons as well’.  The types of ads are determined by the store and are individually tailored to their needs.

Digital Age: While paper receipts are not new, the functionally they offer has changed. Ads today often contain QR codes. These are computer generated bar codes that when used with a Smartphone, take the customer immediately to a web site for further information. QR codes extend the connection between the customer and advertiser, which is vital in an industry that caters to mobile customers.

Win-Win-Win: TapeAdvertising.Net offers the Travel Plaza a Win-Win-Win event. The Travel Plaza gets FREE register tape, the Travel Plaza gets FREE advertising, and the Travel Plaza can Increase Sales.  “ It’s unusual to see a program like this” states Ken the owner. “ With a No Risk opportunity, the store can generate thousands of dollars annually in increased sales and reduced expenses”.

Contact Information: www.TapeAdvertising.Net

         Sales@tapeadvertising.net

         812-213-0490