Landing Page Monkey Review - Problems with the Software

July 3, 2015 - PRLog -- Recently we've been seeing lots of complaints online about Landing Page Monkey. It seemed like they were going to be a good alternative to LeadPages, OptimizePress, SociVids, and some of the other software out there.

One of the big advantages of Landing Page Monkey, unlike some of the others mentioned, is that they don't charge a monthly fee.

But that only matters if the software actually works! Something that LPM has been challenged with lately.

What is A Landing Page?
In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.

Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the visitor to click which will then send them to a shopping cart or checkout area. By analyzing activity generated by the linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.

The purpose of the transactional landing page is to persuade a visitor to take action by completing a transaction. This is accomplished by providing a form that needs to be filled out. The visitor information is obtained in order to add the visitor’s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to transactional landing pages. The goal is to capture as much information about the visitor as possible. The ultimate goal is to convert the visitor into a customer.

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