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Follow on Google News | Altai Systems Announces Partnership with InfomrzBy: Informz Altai finalized its agreement with Informz thus solidifying a new partnership that implements an integration of marketing solutions making them now available to a broad range of Microsoft CRM users. Once implemented, the Informz integration will keep users' CRM marketing data integrated with their email marketing engine. Phase 1 includes the integration of: contacts, prospects, marketing lists, bounces, and unsubscribes. Mike Frye, Co-Founder of Altai Systems, expressed his enthusiasm by stating, “I am so excited that we now have an integration between Informz, a leading email marketing solution used by many nonprofit associations and Microsoft CRM. This combination will enable marketers to bring next generation social marketing capabilities to their organizations and track their efforts, results and effects. Microsoft is spending hundreds of millions of dollars enhancing the marketing subsystems in CRM, and to now combine this with Informz is a marketer’s dream!” Subsequent phases will include deeper integrations that take the existing integration tool and customizes it for client-specific needs. Among other features, Altai will be expanding its integration to bring in statistics and tracking into Microsoft CRM. Altai will continue to expand its partnership to ensure that a diverse and expanding pool of Altai and Informz customers may enjoy a close integration between the Altai AMS, Microsoft Dynamics® CRM, and Informz. About Altai Systems: http://www.altaisystems.com Altai Systems has a long heritage in providing Association Management Software (AMS) solutions for associations and nonprofits. Based in the Washington, DC Metropolitan area with team members located across the country, Altai’s AMS is backed by Microsoft Dynamics® CRM. Founded by two seasoned Microsoft CRM professionals with over 20 years’ nonprofit/ association technology management experience, Altai’s mission is to provide solutions that bring members closer - closer to our clients, their organizations, and closer to each other. About Informz: http://www.informz.com Informz is a leading provider of digital marketing solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing, marketing automation and consulting services. End
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