ALISIA ENCO. A brand created by a business woman, for women in business

ALISIA ENCO is a new brand for women in business, which reflects the vision of the brand’s founder with respect to the business feminine outfit, the entrepreneur Alice Botnarenco.
 
BUCHAREST, Romania - July 3, 2015 - PRLog -- Created especially to respond to the strict demands of the contemporary woman – powerful, self-confident, detached and balanced – ALISIA ENCO was built around a central piece, the shirt. According to the founder, the shirt, as a prop pillar of the business outfit, is a crucial factor for the woman’s wellness in the business environment; thus, the mission of ALISIA ENCO shirt is not that of corseting oneself, but on the contrary, to set the woman free.

When designing the collection, the focus is always on the quality of the fabric – the materials that we use are 100% cotton made, with different patterns – with an easy cut; ALISIA ENCO shirts have various characteristics, among which one could mention the supplementary length, for being easily worn in any circumstance: the straight and slightly masculine collar, and the casual and long cuffs.

ALISIA ENCO brand was born out of the conscience that beyond the overwhelming demands of a simple shirt, has emerged a whole universe of possibilities for wearing it. The white shirt, also known as "the little black dress" of the business outfit, has been chosen as the iconic piece of ALISIA ENCO collection: a sober and wrought shirt, retentive of details, made of a natural and easy fabric – just like a woman has to be. The collection also proposes shirts that have personality and flair, which distinguish themselves by the elegance of a tiny detail or the power of a pattern. So, the Classic with a Twist shirt, with a straight and slightly masculine collar and peculiar, uniquely coloured cuffs, was born out of the desire to bring a ludic touch to a piece of clothing that had been seen as the standard of the rigours of the business outfit. On the other hand, The Creative Business Collection was designed to trigger a challenge: by the power of the pattern, texture and form, and to call the attention outside the comfort zone in what regards the business outfits.

The range of shirts is complemented by the scarves collection, which proposes both classic options, as options designed for cuffs, all of them made of silk, with catchy patterns. Shortly, these will be complemented by the Signature models, but also by other accessories for the feminine business outfit. The vision that ALISIA ENCO has on a long term is that of creating a complete range, which generates a new touch for the women’s attitude in terms of clothing, the women on the shoulders of whom the slogan For creative women in business was built.

ALISIA ENCO collection is presently merchandised by means of our own online store. The products are delivered anywhere in the world, and delivery in Romania is free of charge.

Contact
ALISIA ENCO
***@alisiaenco.ro
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Email:***@alisiaenco.ro
Tags:Business, Fashion, Shirts, Accesories, Creative
Industry:Fashion
Location:Bucharest - Bucharest - Romania
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