En Voyage Perfumes Debuts Frida Eau De Parfum

SAN FRANCISCO - July 1, 2015 - PRLog -- Award winning Artisanal Perfumer Shelley Waddington of En Voyage Perfumes became a worldwide sensation when she launched the cult fragrance ZELDA Eau de Parfum in 2013. Now Ms. Waddington is inspired by the complicated and controversial life of the iconic Mexican artist of Magdalena Carmen Frieda Kahlo y Calderó… Frida Khalo.

Frida Khalo’s life has been chronicled in books, movies, and fashion editorials and now, with Frida Eau de Parfum, her story is told note by note.

According to Ms. Waddington, “When I first saw photos of Mexican Artist and Style icon Frida Kahlo, I wanted to know more about her; charismatic and unforgettable, Frida Khalo jolie laide beauty has been part of pop culture for over 50 yrs. Frida became my muse, inspiring me to compose a perfume in her honor that celebrates the woman, the artist, her suffering, her Mexican heritage and love of nature.

“Kahlo has become as famous for her unconventional style as she is for her autobiographical paintings,” continues Ms. Waddington. “Although her body was wracked by pain, Frida was feminine, fearless and a revolutionary; she cross dressed, smoked cigars, and twice married artist Diego Rivera, a man nearly twice her age. She wore traditional Mexican tehuana garb rather than the fashion of her day, a sophisticated woman who traveled the world but was happiest at her family home in Coyoacán La Casa Azul.”

Tuberose, a flower that the Aztecs called the Boneflower, is an important note in the perfume, forming an homage to Frida’s broken body. Other notes include the hibiscus that she wore in her hair as well as the tropical blossoms and plants of Frida’s garden. The perfumer has also devoted close attention to other details of Frida’s life – the heat, the earth, the smells of her heavy hair and the sweat of her body.

Frida Eau de Parfum: A Tuberose-Influenced Fragrance for Men and Women

TOP Notes: Fruits, herbs and leaves of Frida’s Garden. Agave. Green Pepper.

HEART Notes: Tuberose, Hibiscus, Cactus Flower

BASE Notes: Light Woods, Sugar, Oak moss, Aldehydes; Myrrh, Frankincense, and Copal; Tobacco Accord, Sexual Animalic Notes, Musk, Amber

Frida is an exquisitely crafted eau de parfum using a very high percentage of pure extraits, natural materials, and proprietary blends. All En Voyage Perfumes are created, compounded, bottled and packaged at Shelley Waddington’s Studio in Northern California.

Frida Eau de Parfum will be available at EnVoyage Perfumes and select stockists beginning July 6, 2015 to coincide with the Anniversary of Frida Khalo’s 108^th birthday. Frida Eau de Parfum will be available in .5oz Eau de Parfum spray ($75.00) and 1oz Eau de Parfum ($95.00). The bottles are attractively labelled and the 1oz bottle is adorned with tiny golden milagros*.

* Milagros: In Spanish, the word milagro literally means miracle or surprise. Milagros are religious folk charms that are traditionally used for healing purposes and as votive offerings in Mexico and Spain. They are frequently attached to altars, shrines, and sacred objects found in places of worship, and are often purchased in churches and cathedrals, or from street vendors.

For more information on Frida Eau de Parfum by En Voyage Perfumes, high-resolution images, and samples, please contact Shelley Waddington at shelley@envoyageperfumes.com

About Shelley Waddington
Award-Winning Artisan Perfumer Shelley Waddington, has over 25 years of experience as a perfumer and teacher. She is founder and owner of EnVoyage Perfumes, and the author of Perfuming with Natural Isolates. She has won numerous awards and was recently featured in The Fragrance Designer’s Primer. Ms. Waddington lives in Northern California with her husband.