Lebaas Brings New Dynamics to the Rising Islamic Couture

READING, U.K. - June 30, 2015 - PRLog -- The Islamic fashion space is evolving, quickly growing into a unique proposition, increasingly getting trendy without being a typical conformist. Fashion designers can no longer complain that Islamic couture houses do not cater to their requirements for a personalized dressing experience. As Islamic fashion and traditional designs fuse and get inspired by multi-cultural impressions, innovative fashion houses are emerging. Even laidback fashion participants like UAE are following this trend. However, the demand for modern Islamic dresses is being addressed via another route that is also responsible for this upwardly moving curve—online shopping! This is the space where Lebaas is quickly emerging as the preferred shopping destination for the modern Muslim women.

The e-commerce space for online Islamic wear is growing global and bigger, surpassing all the industry estimates. Together, Muslim countries are among the largest importers of apparel, including traditional, full-length dresses and abayas. The reason lies in the lack of choices as the presence of walk-in stores is somewhat limited. Dependence on international boutiques means paying a lot, which is not always feasible. Yes, shopping for the forthcoming Eid 2015 season might justify buying exotic, but jalabas at couture work as an accessible solution. Affordable couture is a bit of unknown entity to many Muslim women as the emphasis has been typically on unflattering fittings. This is underlined by the fact that there are just a handful of prominent clothing brands that are recognized across the Muslim world.

Lebaas is trying to address this lack of freedom in shopping for progressively styled clothes. As the creative team at Lebaas.com says, the emphasis is on “dressing elegantly yet fashionably” all clothes offer here are never too outrageous in styling. This online platform is trying to address fashion aspirations of the well-informed Muslim population that now forms a major chunk of the couture discerning buyer segment. These folks are particular about how an anarkali suit or full-length dress fits their silhouette. It is not just about colours or comfort any more.

Rather than trying to be a market leader in terms of weekly order volumes, Lebaas is trying to carve a niche for itself in the Islamic fashion industry with online footprints. The idea is to bring together all types of modern Islamic couture under one roof, in an easy-to-view desktop or mobile version. This is what the contemporary Muslim woman have been waiting for—clothes sensitive towards their Muslims sensibilities, styled in coherence with the dressing principles of Islamic trends and at par with international couture.

This does not mean that the modestly dressed Muslimah are being ignored. Lebaas is trying to bring its couture approach to everyday dressing too. It is patronizing Muslim designers and home grown labels who understand the consumer mind set to perfection—creators who can easily blend Islamic sub-cultures and a wide array of nationalities. The creative heads at Lebaas understand that couture has an existing, very strong demand in the modestly dressed niche too. Addressing these requirements with breathable fabrics that perfectly drape the body with proper hemline and long sleeves, these designers can delve into what the Muslim woman aspires. As the journey unfolds, Lebaas is prepared for stepping into unexplored and untapped markets, hands-on with the pan-Asian and Western influences.