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Follow on Google News | EXHIBITOR Magazine’s 29th Annual Salary Survey Reveals Face-to-Face Marketers Losing GroundTotal Compensation Fails to Keep Pace with Cost-of-Living Increases
By: Exhibitor Media Group While average base salaries increased by 3.4 percent, that increase was offset by a 21-percent drop in extra compensation (which includes bonuses, overtime pay, profit sharing, etc.). All told, exhibit marketers’ total compensation only increased by one-tenth of one percent between 2014 and 2015. When cost-of-living increases are considered, face-to-face marketing professionals are actually losing ground as expenses outpace their statistically insignificant gains. “Base salaries for exhibit and event professionals have remained relatively predictable since 1987, when EXHIBITOR began tracking compensation data,” commented Travis Stanton, editor, EXHIBITOR magazine. “Over the past 29 years, salaries have inched up a percentage point or two every year, with very few exceptions. But despite that expectable growth, total compensation has failed to keep pace with cost-of-living increases, meaning that face-to-face marketers are actually losing the big-picture budgetary battle.” Exhibit and event professionals with at least one industry certification, such as EXHIBITOR’s Certified Trade Show Marketer (https://www.exhibitoronline.com/ Results from the survey will be published in the July 2015 issue of EXHIBITOR magazine (http://www.exhibitoronline.com). About Exhibitor Media Group The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine a monthly publication featuring best practices in trade show marketing. EXHIBITOR’S Learning Events include: EXHIBITORLIVE, the industry's top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak accelerated learning conferences; EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITOR FastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. End
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