Epic New Campaign “touch”-ing San Diegans

SAN DIEGO - June 23, 2015 - PRLog -- MOSSY NISSAN AND ADVANCED MARKETING STRATEGIES
COLLABORATE ON BLOCKBUSTER NEW AD CAMPAIGN

(San Diego, CA) – Cruising down the historic Gaslamp Quarter in an all-new Nissan Sentra (https://www.youtube.com/watch?v=Rr9cIRKqBG0), with the iconic Coronado Bridge towering in the background, a woman looks at her passenger. A strikingly handsome man smiles back at her as the picturesque San Diego skyline serves as the backdrop in this dream scenario. Suddenly, her hands come off the wheel and she is transported away finding herself alone with her tablet in-hand.

Moments before the dream occurred, she had pressed the DEAL button on the MossyNissan.com (http://www.mossynissan.com/) website. Now moving to the dealership, her dream man stands before her as the Mossy Nissan salesman and she realizes, thanks to the bold vision and leadership of Advanced Marketing Strategies, the organization crafting this advertisement, that her dreams are about to become a reality.

“Using the latest technology, and cutting edge filming and editing techniques, we set out to create magic moments that would captivate the imagination of our core audiences,” said Michele Marlo, Executive Creative Director of Advanced Marketing Strategies. “The end result showcases Mossy Nissan and takes automotive dealer commercials to a whole new level.”

This brand-new blockbuster campaign is for Mossy Nissan, one of San Diego’s most well-known and well-respected auto dealers, and has been inspired by the new Disney movie “Tomorrowland.” The campaign has been dubbed “TOUCH” and aims to create in new-car buyers the sense that Mossy can transport them to the car, and lifestyle, of their dreams simply by TOUCHING a new Mossy Nissan vehicle or digital offer. This campaign provides a refreshingly new way for Mossy to provide their consumers with greater savings by including an onscreen deal.

“We used our 3-D branding process and primary research analysis as the basis for the strategy and crafted the dream scenarios to appeal to three specific target markets”, said Kathy Cunningham, President of Advanced Marketing Strategies.

In another spot, a man finds himself transported to a tailgate party simply by touching a new Nissan Rogue. (https://www.youtube.com/watch?v=3cT7xtBJPJo) Celebrating with some great barbeque, a raucous group of sports fans, and even a dancing Chicken, he removes his hand only to find himself standing on the Mossy showroom floor. A salesman approaches and they shake hands sealing the deal on another Mossy Nissan sold. It is then the audience realizes that the salesman is the BBQ man from the tailgate party. His dream has just come true!



“The spots came out great!” declares Peter Mossy, President of Mossy Automotive. “Kathy Cunningham and her team at Advanced Marketing Strategies exceeded my expectations once again. Seeing the commercials on TV, the production looks like national brand quality!”

These prime examples of the detailed and inspiring work being done by the team at Advanced Marketing Strategies can now be seen playing on televisions and online throughout the San Diego market. You can also view these spots by clicking here…

MOSSY NISSAN "ROGUE TOUCH" (https://www.youtube.com/watch?v=3cT7xtBJPJo)

MOSSY NISSAN "SENTRA TOUCH" (https://www.youtube.com/watch?v=Rr9cIRKqBG0)

MOSSY NISSAN "ALTIMA TOUCH" (https://www.youtube.com/watch?v=v-ZJsPbw7y8)

About Mossy Nissan:

Mossy Nissan has been serving the San Diego community since 1982! Mossy is the premiere San Diego Nissan car dealer with 7 convenient locations to serve you; El Cajon, Escondido, Chula Vista, Kearny Mesa, National City, Oceanside and Poway. They are a name you can trust and offer a huge selection of vehicles with better cars, better selection for less money and less hassle!

About Advanced Marketing Strategies:

Established in 1987, Advanced Marketing Strategies is more than an advertising agency, we're a results-oriented total solution-marketing provider! We use in-depth research to develop strategy-based branding and marketing. Masters of traditional media, we also use cutting-edge online advertising and social media marketing. And our proprietary state-of-the-art media buying services get the most for your marketing budget.

8910 University Center Lane, Suite 620, San Diego, CA 92122

Contact: Michele Marlo / Executive Creative Director

mmarlo@am-strategies.com

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