Sony launches marketing campaign to create awareness about mobile hygiene

NEW DELHI - June 23, 2015 - PRLog -- Sony launched its new marketing campaign around the launch of its Xperia smartphone, M4Aqua today. The campaign focuses on Sony creating awareness around mobile related hygiene thereby encouraging consumers to lead a healthy lifestyle.

In an attempt to create public awareness on the issue, Sony India has launched a microsite called dirtyphones.org where consumers can get information on recent studies by relevant organizations reflecting some interesting trivia on mobile hygiene. The microsite is an interactive platform for consumers where they can read about the issue and also take the Germ-O-Meter (https://www.dirtyphones.org/) test to find dirt level on their phone. Through this endeavor, Sony highlights the concern of phones getting dirty when in use during our daily lives and the need to keep them clean and disinfected.

The microsite also highlights the key features of the new phone, M4Aqua, and shares instructions on how one can clean the phone by taking advantage of its waterproof feature. With the M4Aqua being the first of its kind waterproof phone in the mid-range segment, it becomes easy and affordable for the consumer to keep his/her phone clean, as and when required.

Commenting on the campaign, Ryusuke Fukushima, Deputy General Manager Marketing Communications, Sony India said, “This campaign is a small step from our end to educate users about mobile related hygiene. We hope to convey our message to as many people as possible and encourage consumers to lead a healthy lifestyle.”

The campaign, dirtphones.org (https://www.dirtyphones.org/) started on 12^th June, 2015.

About Sony India Pvt. Ltd.

Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 20,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across the country with 365 service outlets. Manned by customer friendly and informed sales persons, Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the company in India. A distinctive feature of Sony’s service is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today.

For more details, please visit: www.sony.co.in