Natural Grocers in Partnership With Instacart to Offer Grocery Delivery

BOULDER, Colo. - June 23, 2015 - PRLog -- BOULDER – June 23, 2015 – Instacart (http://www.instacart.com) (www.instacart.com (http://www.instacart.com/)), the fast-growinggrocery delivery service whose Personal Shoppers hand pick and deliver items from trusted local stores, has partnered with Natural Grocers (http://www.naturalgrocers.com) to provide grocery delivery services to customers in Boulder in as little as one hour. Delivery to Boulder area residents and businesses begins today, Tuesday, June 23.

Natural Grocers will be the sixth Boulder-area grocery store offering delivery service through Instacart.

Customers can choose from the full selection of Natural Grocers’ local, natural and organic products on the Instacart marketplace. In addition to offering only USDA Certified Organic fresh produce and natural and organic grocery items, customers can find a large selection of body care products and dietary supplements.

“We’re excited to offer Instacart delivery to our customers in Boulder because it is a perfect reflection of the health-conscious consumers we have in Colorado,” said Kemper Isely, co-president of Natural Grocers. “Our partnership with Instacart comes with the added convenience of same-day delivery to a home or office – which is especially valuable to our customers who are busy and don’t have time to make it into our store.”

Customers can place orders online (http://www.instacart.com) or through Instacart’s iOS (https://itunes.apple.com/us/app/instacart/id545599256?mt=8) and Android (https://play.google.com/store/apps/details?id=com.instacart.client&hl=en) apps. Instacart Personal Shoppers receive orders on their smartphone, handpick the items at Natural Grocers and then make the delivery.

“We partner with companies like Natural Grocers that have the same commitment to excellent customer service and fresh organic groceries that support a healthy lifestyle,” said Nilam Ganenthiran, head of business development and strategy, Instacart. “We are thrilled to add more store and grocery options for Boulder residents through this partnership with Natural Grocers and look forward to expanding our partnership with them into more cities.”

Customers can open an account at www.instacart.com and get free delivery on their first order of $10 or more. Instacart also offers Instacart Express (http://www.instacart.com/express) – an annual membership that eliminates delivery fees for all orders of $35 or more. The cost is just $99.

About Natural Grocers by Vitamin Cottage

Natural Grocers (http://www.naturalgrocers.com) by Vitamin Cottage, Inc. (NYSE- NGVC; naturalgrocers.com (http://www.naturalgrocers.com/)) is a rapidly expanding specialty retailer of organic and natural groceries, body care and dietary supplements. The company offers a flexible, small-store format, affordable prices and free science-based nutrition education programs to help customers make informed health and nutrition choices. Natural Grocers has over 2,000 employees and operates more than 90 stores in 16 states. Founded in Colorado in 1955, the company is celebrating its 60^th anniversary in 2015. For more information, visit www.naturalgrocers.com and follow Natural Grocers on social media via Facebook (https://www.facebook.com/NaturalGrocers), Instagram (https://instagram.com/naturalgrocers/) and Twitter (https://twitter.com/naturalgrocers).

About Instacart

Instacart (http://www.instacart.com) allows people to order groceries online by connecting them with a Personal Shopper who hand picks items at customers’ local, favorite stores and delivers straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 16 cities across the US and partnered with dozens of grocery retailers, including popular national chains (Whole Foods Market, Costco, Petco) as well as local, regional grocers (Fairway Market, Bi-Rite, Plum Market). By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. Instacart is the only grocery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free atwww.Instacart.com.

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Press Contact:

Angela Shugarts for Natural Grocers

ashugarts@philosophycommunication.com

(303) 394-2366

Michelle Faulkner for Instacart

michelle@big-swing.com

(617) 510-6998