Mazola announces its new brand ambassador during Ramadan

June 22, 2015 - PRLog -- Mazola announces its new brand ambassador during Ramadan

Ramadan is a blessed time for everyone around the GCC. And for many, it is also a time for change – change in schedule, change in eating, change in workingtime and an overall change in lifestyle. In this time of change, Mazola has announced its new brand ambassador, Hatun Madani. “This partnership allows our brand to develop a more human personality in the minds of our customers”, said Simon Gottfried, Vice President – Sales and Marketing of Basateen Foods Saudi Arabia – the brand owners of Mazola in the Middle East & North African region. “We feel that Mrs. Hatun Madani embodies the vision of Mazola at its best – living a healthy and high-spirited lifestyle. We support her mission of finding healthier ways of cooking traditional cuisine without compromising on taste”, he added.

Hatun is a one of the first Saudi ladies to climb to the base camp of Mount Everest. After 2 of her 3 kids were diagnosed with type 1 diabetes at an early age, she developed a passion for cooking traditional dishes with a healthy twist and inculcating good eating habits in her family. “I’m really excited to partner with Mazola”, said Hatun. “They have been a part of my life ever since I started cooking and now I’m happy to be a part of theirs”, she added.

To kick start this partnership, Hatun has recently finished shooting a series of videos for the #MazolaFunnyCooks campaign. Through this campaign, Hatun will be sharing her funny and embarrassing cooking stories from when she first started cooking. She has asked her viewers and fans to share their funny cooking experiences as well, and the best ones will be chosen and compiled into a book along with Hatun’s stories.

More people are aware of the consequential effects of fasting during Ramadan, especially with people suffering from chronic diseases like diabetes, etc. Keeping this in mind, more households are moving towards high quality products and healthy cooking oil. A new medical study undertaken by a team of cardiologists examined changes to cholesterol levels during Ramadan. The findings suggest that the fasting and eating behavior during Ramadan helps reduce cholesterol levels. For obese people and particularly for diabetics, Ramadan fasting represents an excellent opportunity to initiate healthy lifestyle changes and to lose weight. It gives a real motivation for self-management, which is highly needed during this period of the year. Moreover, the change in eating patterns, which occurs during this month, breaks previous habits.

“I personally feel that the taste of food should never be compromised. Most people, including me, like to break their fasts with food items like samosas, which are not ideally a healthy dish. But if prepared in the right way, using the right amount of healthy cooking oil like Mazola, the results can be both delicious and healthy” says Hatun.

All of Mazola’s oil products are rich in Vitamin E and help maintain a healthy cholesterol level. Mazola oil is naturally 100% cholesterol free and is extracted from the germ of the corn to ensure best quality. The Mazola mayonnaise range provides a healthy balance of dietary fats that are important for health and well-being. Mazola’s stance on healthy eating and food products has always been a strong one, and Mazola’s campaign ‘From the heart of nature’ promotes healthy eating round the year, especially during the month of Ramadan.

To ensure that you have a healthy fast, Mazola advises that you have a balanced meal cooked in healthy oil. Do not overeat the food. Stay hydrated and have sufficient fluid intake. Get enough rest. Stay fit with light exercise. Mazola aims to further strengthen its stronghold on the GCC region and get closer to its customers. And with Hatun on board, it’s a step in the right direction.

About Mazola

Mazola, The World's Favorite Corn Oil since 1911 have taken their heritage of Quality, Trust, Health, and Value to other appealing food products including top quality Sunflower Oil, Frying Oil, Olive Oil, Mayonnaise, Ghee, and Margarine. Mazola products for Middle East & North African markets are manufactured at the award winning Basateen Foods Saudi Arabia factory in Yanbu Al Sinaiyah, Saudi Arabia to the highest international standards using only the best quality ingredients. To know more about their products: http://www.mazola.com.sa

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