Soundview to Publish Summary of Design to Grow by David Butler & Linda Tischler

PHILADELPHIA - June 18, 2015 - PRLog -- David Butler and Linda Tischler share the successes and failures of Coca-Cola as this large, global company learned to use design to create both scale and agility. Regardless of size or industry, the same approach, which is presented in a clear and actionable way, can be used successfully by other businesses. Learn more at http://www.summary.com/book-summaries/_/Design-to-Grow.

David Butler first joined Coca-Cola to revolutionize the company’s approach to design—not just how things look, but a holistic, systems-based approach to create growth across the business. It’s the subject of his new book, Design to Grow. In his talks, Butler reveals the secrets of Coke’s ongoing success and how his new startup-focused venture platform is poised to change the way large organizations innovate.

In his role as Vice President, Innovation and Entrepreneurship at The Coca-Cola Company, Butler leads a new venturing platform—Coca-Cola Founders—designed to create seed-stage startups by opening up Coca-Cola’s assets to a global network of rock-star founders. He joined Coca-Cola in 2004 as the Company’s first VP, Global Design. He established a cross-functional, systems-based approach to design across more than 200 countries. Prior to Coca-Cola, David founded Process1234.com; consulted Gucci, United, and Caterpillar; taught systems theory; and designed large-scale systems for UPS, Delta, CNN, and the 1996 Olympic Games.

Linda Tischler is a senior editor at Fast Company, where she writes about the intersection of business and design. For the past several years, she has been responsible for the magazine’s annual Masters of Design issue. Tischler oversees design coverage and blogs on Fastcompany.com and helped launch FastCoDesign.com, the dedicated design site. She recently debuted Big Bang Design, a column which explores how design, when used strategically, can impact everything from health to education to urban planning and beyond.

Prior to joining Fast Company, Tischler was an editor at Boston Magazine, where she initiated the New England Design Awards, and launched the magazine’s special “Boston Home” section. She has also written on art and design for Metropolitan Home, the Boston Globe, Better Homes and Gardens, and Maybourne Style, and held editing and writing jobs at the Boston Herald and Microsoft’s sidewalk.com

About Soundview Executive Book Summaries

Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.